Samsung wants its future smartphones to have no Settings menu

After a Galaxy S24 Ultra which marked the start of AI at Samsungthe Korean company is working on a new feature based on artificial intelligence that would make the menu “ Settings ” obsolete. This innovation, capable of predicting and adjusting user preferences based on their habits, could redefine the way we interact with our phones.

Samsung explores the future of smartphones without a Settings menu

According to the South Korean media ET NewsSamsung is working on technology that can predict user needs and change settings proactively, without them needing to interact directly with the dedicated menu.

The idea would be to push the integration of AI into Samsung devices even further, by optimizing the user experience through habit analysis. This feature could adjust common settings such as the keyboard or camera, depending on users’ preferences and when they need it most. Samsung already has Bixby, its voice assistant, which allows you to change certain settings via voice commands. However, this new approach would eliminate manual or voice intervention by automating changes.

Read: Apple and Samsung neck and neck in the smartphone market

If this innovation comes to fruition, it could well change the way smartphones are used, by facilitating access to settings and adapting them in real time. However, the success of this technology will depend on its execution. Recent premature releases of some AI products have raised concerns that some companies are rushing to be first to market.

AI: a strategic issue for Samsung

This project is part of a broader strategy by Samsung to give its smartphones a competitive advantage through artificial intelligence. In addition to this new automated settings feature, the company is investing heavily in developing new AI-enabled devices and exploring new forms of phones.

For Samsung, the objective is clear: to offer a more fluid, intuitive and personalized user experience thanks to AI. This type of technology aims to make the use of smartphones more natural, anticipating user expectations rather than letting them navigate complex menus.

Read: Samsung TVs receive the new One UI interface, here are the new features

However, this development also raises certain questions, particularly in terms of confidentiality and user autonomy. Entrusting an AI with making decisions for the user requires complete trust in the algorithm and transparency about the data collected and used.