Despite a successful winter season, the price of hotel rooms will rise again this summer in Switzerland

Despite a successful winter season, the price of hotel rooms will rise again this summer in Switzerland
Despite a successful winter season, the price of hotel rooms will rise again this summer in Switzerland

According to the umbrella organization, one of the causes could be the increase in the number of rooms and beds in the city, which has led to a drop in occupancy rates despite a record number of overnight stays.

Expected price increase

Establishments expect generally positive figures for the summer of 2024. One in three companies expect a higher turnover than in 2023 while one in two forecasts a similar result. Here too, the forecasts are more mixed in urban areas with only 23% of establishments expecting an increase and 28% a stable result.

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For customers, the bill will be higher. Half of the establishments surveyed increased their prices for the summer season compared to 2023. HotellerieSuisse recalls that, when it surveyed its members a year ago, three out of four of them had increased their prices. The price increases are notably due to the increase in personnel costs and energy prices as well as inflation and the increase in VAT.

Lack of qualified personnel

For the companies surveyed, the shortage of skilled and unskilled labor is the biggest challenge. Last year, 44% of them had difficulty filling all vacant positions. Recruiting apprentices is also proving increasingly difficult.

To address these difficulties, more than two in five companies (42%) have introduced, or plan to introduce, a loyalty bonus or more vacation time. Nearly one in three companies (30%) have eliminated unpaid afternoon breaks. Several establishments are also considering the introduction of a four-day week.

For the umbrella organization, such measures make the accommodation sector more attractive for employees. However, she believes that where the situation remains critical, measures are needed at political level.

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In December 2023, Hotelleriesuisse indicated that the problem of the lack of qualified staff in the hotel industry had eased somewhat compared to 2021, i.e. after the Covid-19 pandemic when all hotels were looking for staff at the same time. The president of Hotelleriesuisse at the time, Andreas Züllig, indicated in an interview that establishments could cope by reducing opening hours. For this survey, HotellerieSuisse questioned around 140 of its members between April 15 and 24.

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