“Some didn’t earn a cent.” Influencer La Menace offers OnlyFans management training, a journalist reveals behind the scenes

“Some didn’t earn a cent.” Influencer La Menace offers OnlyFans management training, a journalist reveals behind the scenes
“Some didn’t earn a cent.” Influencer La Menace offers OnlyFans management training, a journalist reveals behind the scenes

For several months, the Bordeaux influencer La Menace has been offering his fans training to get rich, quickly. Well-established marketing methods that Richard Monteil, journalist at Rue89 Bordeaux, investigated.

Slicked back hair, sunglasses screwed on the nose and a beautiful car in the background. On his social networks, Maxime Alexandrov works on each of his visuals to promote his philosophy of life: that of the alpha male, a strong and independent man, entrepreneur and above all extremely rich.

Initially, La Menace, his digital name, is a Youtuber adept at “pranks”, prank traps, which the Franco-Russian pushes to excess and for which he will be judged several times, without conviction. Heavy-handed arrests in police uniforms, staged in the style of Jeffrey Dahmer, these videos were denounced and deleted from the platform several times, until the closure of his channel in August 2023.

But the entrepreneur anticipated and took a new course. Now, La Menace, converted into a masculinist personal development coach, offers training to get rich, quickly, by creating an agency on OnlyFans. On this platform, creators, mostly women, offer subscriptions to access multimedia content, mostly erotic or even pornographic videos.

As in modeling, agencies were then created to promote and support certain designers. “It’s a method that has existed for more than five years, which has developed significantly during confinement,” explains Richard Monteil, journalist for Rue 89 Bordeaux.

He navigates between the corporate and masculinist worlds. One day he’s going to make a video with Papacito [youtubeur d’extrême-droite, NDLR]the next day, he is in Dubai with successful influencers who share their advice.

Richard Monteil,

Journalist and author of the investigation for Rue 89 Bordeaux

Entrepreneur, agent or digital pimp, the blurred border challenges Richard Monteil. For three months, this Bordeaux journalist infiltrated the networks of the masculinist influencer to understand the workings of these training courses.

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For three months, Richard Monteil investigated the training provided by La Menace.

© France 3 Aquitaine

First stage, immersion, from January to April. On Youtube, Instagram and Telegram, Richard Monteil scours the videos proposed by the influencer. “He really has two distinct speeches. On the one hand, there is masculinist content where he appears as a seduction coach, on the other, his main account, which is more focused on the discourse of a successful entrepreneur. explains the journalist from Rue 89 Bordeaux.

He “dive” then in the Telegram groups of La Menace. “The most used is Alpha Gold Community, where people who have followed its training exchange advice and talk about their struggles”explains Richard Monteil.

At the heart of La Menace’s business, this training would allow those who follow it to the letter to win “more than €5,000 per month”. “It has very well-honed marketing, with so-called flash promotions which seem spectacular, but which are in reality always there. The speech, the deep voice, everything is designed to seduce those who follow him,” explains Richard Monteil.

In fact, he has the same speech as everyone who works in advertising or marketing: “Buy my training and you will become rich”, without telling the whole truth.

Richard Monteil

Journalist, author of the investigation for Rue 89 Bordeaux

The journalist also managed to obtain one of these training courses, which usually costs several hundred euros. “Some sell it for barely €30”, notes Richard Monteil.

Opposite, thousands of Internet users, most of them very young men, hope. “As in his masculinist speeches, he plays on frustrations. He regularly tackles his followers, insults them as “shit”, poor people, but explains that he has the solution to change everything,” explains the journalist. A shocking method that has become the trademark of Maxime Alexandrov and other masculinists. “With these sentences, they make you react. It will generate clicks, comments, likes and all that makes their business work”explains to Richard Monteil, an influencer who deciphers these methods.

The people I talked to aren’t bastards. These are lost guys, to whom other people provide simple, effective and incisive answers.

Richard Monteil,

Journalist, author of the investigation for Rue 89 Bordeaux

For months, Richard exchanged on this public channel. “It was really discussions around dropshipping, online sales with a lot of people who knew nothing about it. There were no masculinist speeches. I also believe that there were as many masculinists as there were people just looking to get rich.”

In exchanges, if the influencer does not mince these words and does not hesitate to regularly insult his “followers”, they rarely respond. “I have never seen any reactions. They are more likely to support him. When one of them has a problem, it is the others who reassure him by telling him that The Menace is not going to abandon him, when deep down, they know nothing”details Richard Monteil.

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In his weekly lives, La Menace gives his advice on “making money” on OnlyFans.

© France 3 Aquitaine

Because behind the weekly lives of a charismatic and brutal man, Richard Monteil actually discovers a whole team. “Only three faces and three names are known to the community,” explains Richard Monteil. They are in charge of “after sales service” and “technical issues”.

On his screen, Richard sees the Telegram messages scrolling, and notices a certain disappointment.not. “I contacted many people, some telling them my profession, others keeping it secret. Only about fifteen responded to me. Among them, some told me that they had not earned a cent since they launched their agency”. However, in its training, La Menace promises strong profitability from 60 days.

First obstacle: recruiting “models”, these women in charge of creating content on OnlyFans, actually turns out to be more complex than expected. “They all approach the same women, promising them to make a lot of money through their agency, while they themselves don’t even know how to make money”, illustrates Richard Monteil.

Their agencies are often DIY sites and Instagram accounts, but La Menace doesn’t actually give any details to really stand out and successfully set up a viable business.

Richard Monteil,

journalist author of the investigation for Rue 89 Bordeaux

To dig deeper, the Bordeaux journalist also began to contact La Menace and its teams. “I sent emails, messages to his accounts, I even tried to call members of his team who hung up when they realized who I was,” Richard Monteil list. His messages went unanswered.

In his research, Richard Monteil was able to get his hands on a book, a preamble to these training courses as well as dozens of hours of content. On the other hand, it is impossible to find any trace of the OnlyFans agency(ies) of the Franco-Russian.

Remuneration, details of training or even masculinist advice provided by La Menace, the entirety of Richard Monteil’s investigation can be found on the Rue89 Bordeaux website.

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