Will TF1 follow in the footsteps of France 2 and extend its “20 Heures”? Guest of the Figaro TV show “Entrepreneurial Spirit”, this Sunday, October 6, 2024, Rodolphe Belmer, Chairman and CEO of the TF1 group, could not have been more clear: “The answer is no“, he indicated.
“All our programs are financed by advertising”
“The fact that the public service works on its markers of differentiation and that its differentiation is apparent to the general public, I think that this is very important for the social mission of the public service, for its sustainability and its acceptance by the population.“, he admitted. That said, “our JT is doing very well, he is the leader, by far, and his leadership is growing regularly“, he pointed.
Indeed, the impressive gap between Gilles Bouleau’s “20 Hours” on the front page and Anne-Sophie Lapix on the second page reached almost two million viewers on Monday September 30. The information again largely contributed to TF1’s excellent audience share this Sunday, October 6. Nearly 3.5 million viewers separated Anne-Claire Coudray’s “13 Hours” on TF1 and Leïla Kaddour on France 2.
READ ALSO: Audiences Sunday: Nearly 3.5 million viewers difference between Anne-Claire Coudray’s “13 Hours” on TF1 and Leïla Kaddour on France 2
“And secondly, we have economic considerations. All our programs are financed by our own resources, i.e. advertising. Therefore, to finance our newspaper, we need to distribute advertising. By law, it is limited to nine minutes per hour on average. And these hours, they are calculated per clock hour, that is to say minute 01 to minute 59. And so, if I want to finance my newspaper, I have to put 20 hours in the hour – 9 p.m. at least 9 minutes of advertising otherwise I can’t do it.“Let us point out that the “20 Hours” on the front page ends around 8:43 p.m. Puremédias invites you to watch the sequence of the show presented by Claudia Cohen and Gaëtan de Capèle below.
