LIVE – Apple makes announcements on the iPad, the M4 chip and the Vision Pro

Numerama is in London for the first Apple keynote of 2024, the first relocated to Europe in more than a decade. In this article, we offer you a live blog of the event, with announcements from the Californian brand minute by minute. At the same time, Numerama will also take charge of the new products.

From Bethersea Power Station, a former power station that has become its London campus, Apple is organizing its first major press conference of 2024 this Tuesday, May 7. While waiting for its major annual conference on June 10, the brand should unveil new iPad Pros and iPad Air, after almost two years without renewal. Hundreds of journalists and content creators are invited on site, which suggests a little more than a simple review of the tablets. We are talking in particular about a new M4 chip and, why not, the international release of the Vision Pro headset.

You don’t have time to follow the conference on video? Do you just want to focus on the essentials? In this article, Numerama offers you a minute-by-minute summary, in back-chronological order (go to the bottom of the page to start at 4 p.m.) — remember to refresh the page from time to time.

Following the conference, Numerama, on site, will try out the new products and discuss with Apple engineers. Several exclusive items will be offered to you.

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The Apple keynote in real time

4:03 p.m. : We’re already using the iPad. Tim Cook, who doesn’t have time, first reminds us what an iPad is for.

4:02 p.m. : A few words about the Apple Vision Pro, available in the United States. Tim Cook simply recalls some of the benefits of the space computer, whether for health or cinema.

4:01 p.m. : Start of the conference. Tim Cook announces a big day for the iPad. We are surprised (no).

3:58 p.m. : The conference is about to begin and we are still waiting with a piece of music. Cards on The Table by Nia Archives in this case (according to Shazam). Greg Jozwiak, Apple’s vice president (and successor to Tim Cook?), is on site.

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3:30 p.m.: More and more journalists take their seats, while Apple employees all wait around the conference room.

3:10 p.m.: Numerama is on site. Apple’s new London campus hosts a large conference room, with hundreds of journalists from around the world (there are even Australians!). The conference will begin at 4:00 p.m.

type="image/avif"> type="image/webp">The Apple conference room, with journalists from all over the world in London. // Source</a>: NL / Numerama>>The Apple conference room, with journalists from all over the world in London. // Source</a>: NL / Numerama
The Apple conference room, with journalists from all over the world in London. // Source: NL / Numerama

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