With the renewal of the sponsorship contract, the handball championship will once again bear the name Machineseeker EHF Champions League for the next season. The final tournament in Cologne will be organized under the name TruckScout24 EHF Final4.
For the third year in a row, the Machineseeker Group, operator of Europe’s leading online marketplaces for used machinery and commercial vehicles, has renewed the naming rights to the EHF Champions League. Additionally, the sponsorship deal includes a broad marketing presence during all 132 matches, as well as across major digital and print channels.
Using floor stickers and LED screens around the playing field, the Machineseeker Group promotes its brands Machineseeker, TruckScout24, Werktuigen and Used-Machines.com. In particular, the portfolio of the main brands, Machineseeker and TruckScout24, is highlighted. While Machineseeker specializes in stationary used machines, such as woodworking machines, tools and construction machines, TruckScout24 focuses on mobile used machines and commercial vehicles, such as trucks, forklifts and agricultural machinery.
“We are very pleased to expand our collaboration with EHF Marketing. We consider the EHF Champions League and ourselves to be leaders in our respective fields. As the main sponsor of the EHF FINAL4 competition and tournament, our brands benefit from exceptional visibility. This corresponds to our position as undisputed leader in the European market. »said Sven Schmidt, CEO of the Machineseeker Group.
David Szlezak, Managing Director of EHF Marketing, added: “ The renewal of our collaboration with Machineseeker and TruckScout24 confirms the excellent cooperation of past seasons and underlines the trust placed in us. Together with the Machineseeker Group, we continue to build a long-term partnership. »
Since 2021, the Machineseeker Group has been involved in sponsoring major handball events, such as the World Handball Championship. In addition, it has been the official partner of the German national team at the Olympic Games for many years and the main sponsor of the European Darts Championship.
