TAG Heuer Formula 1 Kith, back in 1986

TAG Heuer Formula 1 Kith, back in 1986
TAG Heuer Formula 1 Kith, back in 1986

Kith founder Ronnie Fieg revisits TAG Heuer’s Formula 1 collection, first released in 1986.

In its time, it was the first watch with a dial bearing the TAG Heuer name. Now a collector’s item, it encapsulates the entire imagination of a colorful decade, between Benetton sweaters and Rubik’s Cubes that we could never put together (let’s be honest). With its innovative design, its colors and its name which took us back to the racing cars of the Senna years, the Formula 1 will also have been, for many, the first somewhat “serious” watch that they will have worn on their wrist. Quartz, of course, but Swiss made. Due to longevity and success, the Formula 1 has sold more than 3 million copies over time.

TAG Heuer Formula 1 Kith
TAG Heuer

Nearly four decades later, here it is reinvented by the brand, with the help of the famous lifestyle brand Kith. The duo offers an ultra-contemporary collaboration around the TAG Heuer Formula 1 Series 1 collection, through ten ultra-colorful models measuring 35 mm in diameter, as in the era, with a stainless steel or rubber bracelet, ranging up to ‘to play with the brand logo written on the dial. Moreover, in the past, Ronnie Fieg, founder of Kith, did indeed wear a red and black TAG Heuer Formula 1 as his first watch… “The rebirth of the original TAG Heuer Formula 1 watch is an event awaited by the collector community for years, explains Julien Tornare, CEO of TAG Heuer, in a press release. It is one of the most important watches in the history of TAG Heuer, the first to bear the TAG Heuer name and the opportunity for an entire generation of collectors to discover our commitment to creating luxurious watches, the crossroads of culture and motor sports. »

TAG Heuer Formula 1 Kith
TAG Heuer

Of course, where the original watch had a plastic crystal, the new model features a sapphire crystal. The bracelet is also revisited and goes from plastic to rubber. We find on the different models the characteristic details of the Series 1. Among these elements are the original shape of the hour hand, a triangle with a point inside at 12 o’clock, indexes which alternate every quarter of an hour. time between coats of arms and dots, as well as a contrasting minute track adding to the character of the dial. This dial also displays the motto “Just Us”, a tribute to Fieg’s family circle. Seven watches are Kith exclusives:: racing red; black and yellow; green, yellow and red – in a nod to the rare 1980s edition launched in partnership with Japanese F1 driver Ukyo Katayama – cream; and matte black. These versions are limited to 250 pieces each. Among the exclusive Kith models, there are also two watches with steel bracelet and blue or green bezel. These two models are in limited edition of 350 pieces each.

TAG Heuer Formula 1 Kith
TAG Heuer

TAG Heuer offers two exclusives, limited to 825 pieces each: each features a touch of bright color in tones of blue and green on the bezel and bracelet with a black PVD case and a black dial. The first edition will be launched in stores only in Miami on May 3, during the Formula 1 Grand Prix, followed by a global launch on May 6.

TAG Heuer Formula 1 Kith
TAG Heuer

Finally, one of the centerpieces of the collection is the model available from both TAG Heuer and Kith, limited to 1,350 pieces. A classic combining a black bezel, touches of red, steel bracelet and eggshell dial reminiscent of the patinated versions of the 1986 model. Absolute fans will undoubtedly want to treat themselves to an exceptional piece: an ultra-collector’s box containing the ten limited edition watches!

TAG Heuer Formula 1 Kith
TAG Heuer
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