French Days – The Sony Alpha 7 IV (A7 IV) Kit 28-70mm f/3.5-5.6 “5 star” camera body at €2,549.00 (-11%)

French Days – The Sony Alpha 7 IV (A7 IV) Kit 28-70mm f/3.5-5.6 “5 star” camera body at €2,549.00 (-11%)
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more than 3 years of good and loyal service, the Alpha 7 III (A7 III) is replaced by the Alpha 7 IV (A7 IV). Among the new features, the sensor is renewed while many photo and video functions are improved.

With the Alpha 7 IV (A7 IV), Sony strikes a big blow. The corrections, adjustments and other improvements are there, both on a software and ergonomic level. Always at the forefront of performance in the management of autofocus and subject tracking, this very good performance should be put in parallel with an increasing image definition. If some antics are still to be deplored, it is difficult not to place the Alpha 7 IV (A7 IV) as an excellent all-purpose device. Supported by a greatly improved video part and a still very effective photo mode, the Alpha 7 IV (A7 IV) is positioned as a benchmark in its segment.

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Strong points

  • Sensor stabilization.
  • Quality electronic viewfinder.
  • Good sensitivity management.
  • Internal 4:2:2 10-bit recording.
  • No cropping in 4K UHD at 30 fps.
  • AF detection and tracking of faces or eyes (human, animals, birds) in photos and videos.
  • Touch screen on ball joint.
  • Connections (double SD slot, USB Type-C socket, etc.)
  • Customization functions.
  • Shooting while feeding.
  • Resistance to humidity and dust.

Weak points

  • Burst mode limited to 10 fps.
  • Electronic shutter limited to 1/8000 s.
  • Limited startup time and photo sequence.
  • Strong cropping in 4K UHD at 60 fps and absence of the DCI cinema video format.
  • Rolling shutter in 4K.
  • Livestreaming in 4K limited to 15 fps.

NB: The reported price drop is calculated by comparing the lowest price of the day with the average of the lowest prices charged by all merchants for the product last month, with security rules to exclude the prices of stores whose the VAT policy is not clear (so-called “gray” stores, typically in the case of imports from China).

Alternatively

With the Lumix S5 II, Panasonic offers a well-finished body, very versatile and finally equipped with very efficient autofocus. A device that is comfortable in photos and formidable in video, which will satisfy the greatest number of people. We can always highlight AF tracking a slight step below the competition, or even lighter autonomy, but it is clear that Panasonic’s presence on the 24×36 market is greatly improved with this S5 II.

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