The attractive promotion, the unique good deal, the slashed price… Who hasn’t bought a product unnecessarily, because it’s cheap? To explain the point, and show what the Intermarché application looks like, Romance showcases in short comedies, this instinct which sometimes pushes us to prioritize good business over common sense. Made by Katia Lewkowicz, comedies play around various products: a blouse with a dubious design, a candle that we will never light again, a very aggressive facial mist or even vanilla wafers that we would happily share, just to have each other. get rid of it as quickly as possible. The only common points between all these objects: their low price, and the disappointment they provide.
Faced with the dismay of the characters, only one conclusion emerges: “ Low prices are often on products that we don’t like “.
Fortunately, with its application, Intermarché offers its customers offers and discounts on the products and brands they buy most often. Never again will you go home with a packet of cheap muesli, even though you have always preferred cereals filled with chocolate.
The TV campaign broadcast from April 28 is supplemented by a digital feature on the other functionalities of the application, which support its positioning of “ The application against the high cost of living », in the image of the brand.
