After supporting the launches of the Xiaomi 12T and Xiaomi 13T series, Socialclub continues its collaboration with the brand around its Xiaomi 14T Pro and its incredible Night Mode. Heading towards a campaign that invites you not to miss anything of the night!
So you don’t miss the nightlife anymore!
Xiaomi 14T Pro seduces with its incredible Night Mode! Equipped with a Leica Summilux lens and powerful AI-assisted processing algorithms, this model allows all photography enthusiasts to capture what is happening around them. And this, at any time and without any restrictions.
And because many smartphone users are disappointed with their night photos, the agency designed its campaign around the new, more optimistic and freer state of mind that the features of the Xiaomi 14T Pro allow.
Event
Guillaume Berlemont, Marketing & Communication Director | Xiaomi France explique : « Night mode has been part of consumer habits for a long time. But they had to understand how much we had improved it. Particularly thanks to AI and our partnership with Leica. Socialclub has created a captivating universe that highlights the specific features of the Xiaomi 14T Pro, while enhancing its technical performance. We were able to brilliantly illustrate this technological advance… Making this campaign a true showcase of our know-how. »
Thus, the campaign is based around the film “ Switch on the Night » produced by Poolside Theory. The film invites us to use the capabilities of the Xiaomi 14T Pro to notably Switch on the Night and never miss anything all night. From a funfair to the top of a mountain, the film transports us, to the rhythm of Nights in a series of nocturnal environments allowing you to reveal the full power of this new smartphone.
Note that the campaign is broadcast in France from September 27, 2024 to November 10, 2024. And this, in SVOD, in OOH and DOOH with national coverage. But also via a Giant Banner and DOOH XXL event system at La Défense.
To find out more about Socialclub, go to its dedicated page!
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