Chosen to be the new president of SM Caen, Ziad Hammoud detailed the project of the clan of Kylian Mbappé, new main shareholder of the Norman club.
“We’re not going to lie to each other, the club is in the red financially. Investments will arrive and they will be quite massive from this year to get it back afloat and above all begin the initiatives aimed at creating a solidity which will allow, on the over the next few years, to execute the strategy and make it a club which will no longer flounder despite the loss of 60% of TV rights”, detailed the former director of strategy and investments of beIN Media Group, who then took the head of Kylian Mbappé’s image company, in comments reported by Ouest-France and Foot Mercato.
“There is an ambition to go back up and then fight with the teams at the top of the table,” he continued. “Brest is a very beautiful story, why not Caen? But be careful, we are not in the short term, in things quickly done so that they are beautiful and which will collapse in a few weeks. A lot of fantasies and hysteria can be created on our shareholders, but I want to say that we are working on the medium and long term (…) We have not set deadlines. I do not prefer you. to say “We are going to go up next year or in two years”, that would not be based on anything. You will never see me make promises that I cannot keep, and especially give objectives if we do not have all of them. marbles in our basket.”
