(Photo by Hugo Pfeiffer/Icon Sport)
In The Shock Team, Pierre Bouby,
consultant, returned to the clothing look of Jules Koundé. He became the new face of a French fashion house, Jacquemus.
“What if this wouldn’t be our David Beckham in terms of fashion? Oh yes, yes! Beckham was the precursor, but what Jules Koundé is doing is exactly the same process. The only difference is that Jules has completely total freedom because he is in partnership with no one. That’s why it’s quite intriguing because, associating with a real brand… Afterwards, it’s an (advertising) campaign. Jacquemus, they are used to doing funny things, quite offbeat and a little out of the ordinary. It works pretty well. Jules is completely made for this, I think the campaign is funny and stylish. Honestly it works. He is a pioneer in this kind of thing, at least for the new generation and I have the impression that he sends a good message. If you had trouble understanding? There is nothing to understand. It’s just the fact of launching a campaign, making a mark and making people remember it. Now you remember it. I think it’s very cool and I hope it continues. But Jacquemus is good enough because they are interested in art. There they enter the field of sport. But he’s done a lot of things in different fields, music, etc. It’s great. He’s like Beckham, he’s like Iverson, who completely revolutionized… He’s going to become an opinion leader in a lot of things. You really have to understand it.”
Transcription Girondins4Ever
