The Mbappé family has officially unveiled the broad outlines of its ambitious project for SM Caen, with Ziad Hammoud, the club’s new president, leading the way. During a press conference, Hammoud spoke to explain the Normandy club’s difficult situation, particularly financially. “Let’s not lie to ourselves, the club is in the red financially,” he said, adding that massive investments are planned to get the club back on track. Indeed, SM Caen is facing an €11 million deficit and has lost 60% of its TV rights. Despite this, the goal remains to build a solid financial base in order to carry out a long-term development strategy. “We can’t be in constant volatility,” Hammoud stressed, while acknowledging that the team’s start to the season has been complicated, with three defeats and a draw in Ligue 2. However, the two recent victories have brought some relief to the new leaders, who are now seeing encouraging signs.
A dream of returning to Ligue 1
The project, led by the Mbappé family via its investment fund Coalition Capital, is clear: to restore SM Caen to its place in French football, without rushing things. “There is an ambition to move up and fight with the teams at the top of the table, but we are not in the short term,” warned Hammoud, while insisting on the fact that the investment is planned for the long term. This plan aims to make the club’s Norman DNA shine on a national and international scale. Although promotion to Ligue 1 is the final objective, no specific deadline has been given to avoid unfulfilled promises. For his part, Kylian Mbappé, although very invested in the project, will remain primarily focused on his playing career. “He follows the club closely as a shareholder and a big football fan, but he has another job. I hope we will see him at the stadium this season,” confided Hammoud. In the meantime, the project is slowly being put in place, and performance on the ground will be crucial to validate this ambitious vision.
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To summarize
The Mbappé family has officially unveiled the broad outlines of its ambitious project for SM Caen, with Ziad Hammoud, the club’s new president, at the forefront. At a press conference, Hammoud spoke to explain the Normandy club’s difficult situation, particularly on a financial level.
