Real Madrid is the first club with a turnover of more than one billion euros

Real Madrid has entered a new sales dimension. The Spanish Football record champion and Champions League winner became the first European club to earn more than one billion euros in the 2023/2024 season.

This emerges from the 28th edition of the “Football Money League” report, which was published by the auditing and consulting company Deloitte in London. With their turnover of 1.045 billion euros (previous season: 831 million euros), the Royals were one of the main drivers behind the fact that the top 20 clubs in Europe achieved a record total turnover, as in the previous year.

Total sales rise to over 11 billion euros

According to Deloitte, total revenue in the 2023/24 season increased by six percent compared to the previous season (10.5 billion euros) to 11.2 billion euros. Transfer proceeds are not taken into account in the calculation. The clubs have finally left the economic consequences of the Corona crisis behind them.

The study cited two reasons for the increases. “The top clubs were able to increase their matchday revenue by expanding the capacity of their stadiums or introducing premium offers on matchday,” explained Stefan Ludwig, head of Deloitte’s German sports business group. “Commercial income grew, for example, through the organization of external events in the stadium.” Football clubs would recognize that they need to “market their assets in a variety of ways and be more than just a sports brand”.

Only Bayern and BVB are in the top 20

There are only two Bundesliga clubs left in the ranking of the 20 highest-grossing clubs: Bayern Munich in fifth and Borussia Dortmund in eleventh have each moved up one place. Eintracht Frankfurt, which was in 16th place last year, slipped to 24th place after missing out on the Champions League.

Bayern increased their income to around 765 million euros (2022/23: 744 million), BVB came to 514 million euros (420.0 million). The main reason for Dortmund’s increase was the additional income from reaching the final of the Champions League. Eintracht’s sales, however, fell from 294 million to 245 million euros. (ram/sda/dpa)

It’s the surprise of the Champions League matchday: Feyenoord Rotterdam beats Bayern Munich 3-0. Santiago Gimenez only scored after a well-executed counterattack and then shortly before half-time after a foul penalty. Raphaël Guerreiro, who had just replaced the injured Alphonso Davies, was clumsy in the penalty area and laid down Calvin Stengs. In the final phase, Ayase Ueda ensured the final score.