He Barcelona made public this Thursday the agreement of the sale of the VIP boxes of the future Spotify Camp Nou which he arrived with investors from the Middle East at the end of December and which has allowed him to return to the 1:1 rule for the next signings. The club has announced the sale of 475 boxes for a maximum period of 30 yearsaccording to the public statement, although at no time is the amount of said operation mentioned. The full text of the statement is as follows:
Barça is beginning to assume that it will not return to the Camp Nou this season
“The business model for marketing these VIP seats, in Personal Seat License (PSL) format, represents a change within the paradigm of the management model for the exploitation of hospitality products, following the marketing trends already implemented by other organizations. sports around the world, with special emphasis on the United States, for FC Barcelona, this operation represents the creation of a new intangible asset, based on this new business model where investors acquire a VIP seat and subsequently take charge, if desired. they consider it, to market them or make use of them In this way, the Club reduces the risk in the marketing process of this type of seats since the income is assured for the entire period of operation and investors pay: i) the license for the use of the seat throughout the period. term of the contract at its beginning; and ii) the price of the VIP seat per season.”
“The Club has closed the operation for a total of 475 seats with two different investors from the Middle East, a territory with a large market for products of this type, and for a maximum term of 30 years. These operations, at the request of the investors , contain confidentiality clauses aimed at preserving the competitive advantage of the investment groups in the hospitality sector and VIP products, as they were also included in other financial operations of the Club (as an example, the financing of Espai Barça In both cases). , the investment groups, after “After having been subject to the mandatory review, they received a positive report from the Club’s Compliance Area, as well as a positive report from the Economic Commission.”
“The pertinent documentation regarding these agreements was transferred to LaLiga before midnight on December 31, 2024.”
“The profits generated from the transfer of the exploitation of this new product will allow the Club to make available to Espai Barça investors a significant part of the amount planned as a return on Spotify Camp Nou’s debt before the first deadline is met. expected payment during the 2025/26 season”.
Morocco
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