Why the Swiss are buying fewer electric cars

In 2024, sales of electric cars in Switzerland fell by 11 percent, putting Switzerland out of the top 10 for the first time. According to the “Blick” newspaper, there are several reasons why enthusiasm for electric cars in this country is waning so much.

In contrast to other countries, Switzerland hardly promotes the purchase of electric cars. While subsidies or tax breaks are tempting elsewhere, the Federal Council even introduced an import tax of 4 percent on electric cars at the beginning of 2024. In addition, electric cars are often around 20 percent more expensive to purchase than gasoline cars, which deters potential buyers.

At least the industry has recognized the problem with prices and so some new electric models are coming onto the market this year for less than 25,000 francs.

Although Switzerland has a dense network of public charging stations, many people lack access to private charging options. Tenants in particular often have no opportunity to install a charging station. While 14 percent of homeowners own an electric car, the figure is only 3 percent of renters.

Many people have doubts about the durability of the batteries. The used market for electric cars is therefore still not very developed. Many people fear that they will be stuck with their vehicle or that they will be faced with a loss in value.

In order for electromobility to gain momentum, comprehensive measures are needed: a broader range of cheaper models, a better charging infrastructure, especially for tenants, and clear political framework conditions.

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