The motorhome market in France continues its transformation in 2024. The figures show a notable increase in sales of new vehicles, with an increase of 10% over the whole year. This growth demonstrates a lasting appeal for this mode of travel, which continues despite the unfavorable economic context.
Buyers are also changing. A new generation of travelers, aged 25 to 30, is now interested in recreational vehicles. This rejuvenation is partly explained by changes in the traditional real estate market, pushing some to consider motorhomes as an alternative to mobile housing.
The price of new vehicles reflects this market diversification. In 2024, the average price reaches almost 85,000 euros, with a median price around 70,000 euros. This price range reflects the variety of models offered, from converted vans to full campervans.
What are the new vehicles that are attractive
THE compact profiles constitute one of the major trends of 2024 which is largely expected to continue in 2025. These models, whose width varies between 2.10 and 2.20 meters, meet the expectations of users looking for maneuverability. Their reduced size makes urban travel easier and allows access to more parking sites. In the van segment, the maxi-bay versions are enjoying notable success. These vehicles offer a lift-up bed on the ceiling, freeing up significant storage space. The length of 6.36 meters stands out as a standard, offering a compromise between habitability and bulk.
The exterior design is also evolving. Manufacturers are offering more aerodynamic lines and careful finishes. This attention to aesthetics meets the expectations of a demanding clientele, sensitive to the image of their vehicle.
The equipment continues to be modernized…
THE embedded technologies should mark significant progress in 2025. Navigation systems now include functionalities dedicated to motorhomes, taking into account sizes and traffic restrictions. Connectivity is becoming widespread, allowing remote control of certain vehicle functions.
Energy autonomy is becoming a central issue. High-performance solar panels are becoming more popular, accompanied by new generation batteries. This equipment makes it possible to extend stays outside of developed areas, responding to a growing demand for camping in the great outdoors. On-board comfort benefits from these technological advances. Heating and air conditioning systems become more energy efficient. Water and waste management is improving, making independent travel easier.
…and the interior design is reinvented
The configuration of living spaces is undergoing notable changes. THE twin beds are becoming widespread, including in compact models. This arrangement responds to a demand for increased comfort and facilitates access to beds.
Manufacturers are revisiting interior design codes. The atmospheres offered in 2025 will move further and further away from traditional motorhome standards. Contemporary materials rub shoulders with warmer textures, creating personalized and pleasant spaces to live in. Modular furniture is taking an increasing place in layouts. Extendable tables, convertible benches and optimized storage allow the space to be adapted to different times of the day.
For a lifestyle that has evolved since Covid and the entry into the market of a new generation of buyers
The uses of motorhomes have diversified since the Covid crisis. Beyond traditional vacations, some users adopt this lifestyle more permanently. THE telework influences the arrangements, with the appearance of spaces dedicated to remote working. The environmental dimension is becoming more important for the new generation of buyers. Manufacturers are developing solutions to reduce the ecological footprint of vehicles. Reinforced insulation, recycled materials and energy-efficient equipment become selling points.
Finally, it is also the uses which are evolving, with a rental and sharing market which is becoming structured. Specialized platforms facilitate the connection between owners and occasional users. This trend allows new audiences to discover motorhome travel without a significant initial investment.
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