Like every year after the Christmas holidays and New Year’s Eve, the French wishing to renew their wardrobe or their furniture, and even tempted by the month of White, take advantage of the Winter sales. When will they take place in 2025?
If the overall budget allocated to Christmas festivities is down once again in 2024, the French have on the other hand agreed to spend more on meals, choosing refined dishes to enjoy a moment of conviviality with family or friends. . But what will happen to Winter sales 2025 ? Just after New Year’s Eve, major brands and local boutiques will organize themselves to attract the French. We often talk about White Month! Linen is in the spotlight during January, traditionally…
In 2023, we could see that households had decided to spend more than in 2022, according to data collected by NielsonIQ. During the first week of the previous Winter sales, the average basket was around 45.01 euros compared to 43.80 euros a year earlier, an increase of 2.8%. On the other hand, at the start of the year customers were not there and the season was less good for traders, given the economic situation, and this also explains why so many more or less popular brands disappear when they are not placed in receivership… We could well cite Le Coq Sportif, which did not benefit from the Paris 2024 Olympic Games as expected…
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Take regional disparities into account
Not just any soothsayer could predict consumer behavior in January on this news sales. Despite everything, they will take place, and everything suggests that good deals will be on the lookout, whether online or directly in store! The appointment is made from January 8 in most metropolitan departments according to the latest government announcements. It’s a Wednesday, as usual, and from 8am.
According to the law, “winter sales begin on the second Wednesday of January at 8 a.m. This date is brought forward to the first Wednesday of January when the second Wednesday occurs after the 12th of the month”. They last exactly four weeksand this is why they will end very logically on Tuesday February 4, 2025included of course. However, there are still disparities at regional and national level today. Take note. “The winter sales begin on the first working day of January for four departments (Meurthe-et-Moselle, Meuse, Moselle and Vosges), i.e. on January 2 and last until January 29”remind our colleagues from MoneyVox.
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Where to find the best deals?
But this is not the only difference to note… Indeed, the sales must begin “the first Saturday in January in Guadeloupe (January 4-January 31) and the first Wednesday after January 15 in Saint-Pierre-et-Miquelon (January 22-February 18)”. In other words, it is obvious that you must be vigilant to ensure that you do not miss the piece that could become iconic in your wardrobe!
It’s not easy to navigate the endless stream of emails received, after subscribing to the newsletters of our favorite brands! This is why GQ was closely interested in the best moves to make for the weeks to come, and according to the products selected the site Amazon seems to be THE reference to focus on. Despite everything, we cannot recommend that you stay on the lookout!
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