how luxury tourism is redefining the country's economic future

Located in the province of Tabuk, Sindalah will be a luxury resort on the Red Sea.

It must accommodate, among other things, a yacht-cluba large marina of 86 places for yachts up to 50 meters, a Holistic spa, three luxury hotelsof the restaurants and a golf course.

Sindalah undoubtedly offers a glimpse into how Saudi Arabia sees its future.

Already, at the end of August 2024, the Saudi Tourism Authority launched a campaign, entitled “This Land is Calling” in key markets such as the United Kingdom, France, Italy, Germany and the United States.

Using an immersive film, “This Land is Calling” invited the audience to explore the hidden treasures of the kingdomranging from the golden dunes of the desert to the lush green mountains of Aseer, not forgetting cultural gems like Diriyah, Hegra and Al Balad, listed as UNESCO World Heritage Sites.

This campaign was also part of the “Vision 2030”, with the aim ofreach 150 million visitors by 2030.

To facilitate access to this land of discoveries, Saudi Arabia has also put in place improved connectivity measures. THE eVisa program, now available to residents of 66 countries, simplifies the entry process for international travelers.

For tourism professionals, Saudi Arabia is now more accessible. Air France and Saudia Airlines provide direct flights between France and the main Saudi cities, with 20 flights per week from Paris and Marseille.

To go further: ILTM: Saudi Arabia announces the opening of The Red Palace in 2026