Bruges is more than ready for it: The Warmest Week has officially started, with more actions than last year (Bruges)

Just after 4 p.m., The Warmest Week officially got underway. Even before the official starting time with mayor Dirk De fauw, ‘t Zand was filling up. Students who have already finished their exams, mothers and fathers who come with their offspring on a free Wednesday afternoon: many visitors were present.

Teenagers Amélie Van Ham, Olivia Geysen, Fé Van Looveren, Jana Pacquée and Nelle Stoffelen were also eager to roar along with Up or down by Pommelien Thijs. And it is also make or break for De Warmste Week, although before the start it seemed that the campaign will be more than finished, just like last year.

After the first Bruges edition, the people of Bruges, visitors, the city council and VRT unanimously agreed: The Warmest Week seemed to have been revived after a dip in recent years. After much buzz, it was officially confirmed in March this year that De Warmste Week would come to the West Flemish city again. The people of Bruges showed their warm hearts more than ever. (Read more below the photo)

Novelties

Just like last year, ‘t Zand is again the beating heart of the action. The main goal remains unchanged: connecting people with each other and raising money for charity. Every year the campaign revolves around a different theme: this year it is loneliness. And the figures prove that Flemish people want to join the flames again en masse.

Last year, 4,936 actions were organized. This year the count is more than 5,000. Anyone who cannot get their action live on the radio will have the opportunity to make a promotional video in Het Warmste Dorp. Last year, 800 activists reserved a place in the studio. Even before the start of The Warmest Week, that counter was also higher than last year. Already 816 activists wanted to be sure of their video.

Still new in the field: QR codes for hearing-impaired people. Anyone who scans the codes can connect the radio broadcast directly to his or her hearing aid. For the first time, the large tower also has a real flame at the top, instead of just a projection. The VRT also wants to make the campaign as inclusive as possible. “A separate room has been provided where people can testify anonymously,” the production said. “If you wish, you can use a voice changer. This also gives people who prefer to remain anonymous the opportunity to share their story.”

The first musical evening is kicked off by Portland, Meau and Pommelien Thijs. You can loosen up from 10 p.m. with Back To The 90s & Nillies (ft. 5snapback).