There was a line long outside of the Target on Colonial Drive in Orlando on Black Friday as Swifties lined up to get their hands on Taylor’s new Eras Tour book that dropped exclusively in-store at Target on Black Friday.”The Eras Tour Book” retails for $39.99 and Target had a limit of four books per person on Black Friday.The book drops online on Saturday.Shoppers in Orlando lined up as early as 4:20 a.m. on Black Friday before the doors opened at 6 a.m. to get their copy.”I was like, ‘Oh, let me go check it out,’ and next thing I know, there was a line behind me,” said Maggie Finley, who was the first person in line at the Target on Colonial Drive.Swifties who woke up early were excited and said it felt nostalgic to get in line before the sun came up on Black Friday and go shopping in-store.”I’m actually glad because growing up, that was the fun part of Black Friday, and so it was special because everybody buys everything online now, so I was really surprised,” says Kodi Churchill, who got in line at Target before the store opened.The book itself is 256 pages long and has unreleased photos of Taylor Swift in concert.Two million copies have reportedly been printed and if it sells out, it would generate close to $80 million in sales.
There was a line long outside of the Target on Colonial Drive in Orlando on Black Friday as Swifties lined up to get their hands on Taylor’s new Eras Tour book that dropped exclusively in-store at Target on Black Friday.
“The Eras Tour Book” retails for $39.99 and Target had a limit of four books per person on Black Friday.
The book drops online on Saturday.
Shoppers in Orlando lined up as early as 4:20 a.m. on Black Friday before the doors opened at 6 a.m. to get their copy.
“I was like, ‘Oh, let me go check it out,’ and next thing I know, there was a line behind me,” said Maggie Finley, who was the first person in line at the Target on Colonial Drive.
Swifties who woke up early were excited and said it felt nostalgic to get in line before the sun came up on Black Friday and go shopping in-store.
“I’m actually glad because growing up, that was the fun part of Black Friday, and so it was special because everybody buys everything online now, so I was really surprised,” says Kodi Churchill, who got in line at Target before the store opened.
The book itself is 256 pages long and has unreleased photos of Taylor Swift in concert.
Two million copies have reportedly been printed and if it sells out, it would generate close to $80 million in sales.
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