Black Friday is officially here, and if you’re in need of a new smartwatch or are looking for the perfect tech-friendly gift for anyone in your life, it’s your lucky day. Retailers are currently discounting a handful of Apple models including the Apple Watch SE, which is on sale at its lowest price ever right now. Learn more about why it’s one of the best smartwatches of 2024 and why it’s an excellent choice if you’re new to the smartwatch game.
I found, vetted and wrote about every Apple Watch deal I recommend below. I worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices.
For more information on our editorial team and how we choose products, check out this page.
Apple Watch SE (2nd Gen)
Lowest price ever
4.4-star average rating from 618 reviews on Amazon
The Apple Watch SE costs significantly less than other models, but you can still send texts, take calls, use Siri and listen to music and podcasts straight from your wrist. It also pairs with Apple’s Health and Fitness apps to track workout performance, sleep quality, heart rate and more. Its battery lasts for up to 18 hours and it’s water-resistant up to 50 meters, according to Apple.
“The Apple Watch SE is an excellent first smartwatch — it was mine,” says NBC Select reporter Harry Rabinowitz. “It’s much lower priced than Apple’s other wearables, yet has almost all of the same features. I’m particularly impressed with the watch’s exercise tracking — it can track 20 different exercises, including indoor and outdoor runs, with useful stat monitoring like heart rate zone and pace. It syncs seamlessly with your iPhone, so it’s a cinch to set up, in my experience.”
Why trust NBC Select?
I’m a freelance writer for NBC Select who has covered deals and sales for over two years. To evaluate the quality of this Apple Watch deal, I made sure it’s at least 20% off and a highly rated item with at least a 4.0-star average rating from hundreds of reviews. I also ran it through price trackers like CamelCamelCamel to ensure it’s at its lowest price in at least three months.
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