Attention, all those who are abuzz with beauty: Black Friday is the perfect time to stock up on high-quality products at a fraction of the regular price. Beauty brands, both well-known and niche — large and small — offer some of their best deals of the year, making Black Friday the ideal time to update your skincare, makeup and haircare routines.
As a years-long beauty product tester and shopping reporter, I can attest that this time of year is my Super Bowl. Whether I’m looking for luxurious skincare items, versatile makeup palettes or the latest beauty gadgets and tools, Black Friday is my best opportunity to save big on all of those essentials.
One of the main reasons Black Friday is ideal for shopping beauty deals is the sheer volume of discounts across a wide range of products. Major beauty retailers like Sephora, Ulta Beauty and department stores offer significant markdowns on cosmetics, skincare, fragrance and tools. These savings aren’t limited to drugstore brands; luxury beauty lines often participate as well, making it a rare opportunity to indulge in high-end beauty products at more affordable prices.
RELATED: Best Amazon beauty products we reviewed
best black friday beauty deals
To help you shop your best, the Post Wanted team pulled a diversity of the best beauty deals to ensure that you, regardless if you’re on a strict budget or need a bit of a splurge, can find great deals.
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Haircare Deals | Makeup Deals | Skincare Deals
Best Black Friday Haircare Deals
Amazon
Black Friday savings on Amazon are some of the best, with deep discounts on all things beauty. One product, in particular, we reviewed and recommend purchasing on sale is the T3 Airebrush Blow-Dryer Brush that’s an impressive 30% off. No more trips to the salon again, actually.
14th Night
Luxury haircare brand 14th Night ranks the overall best when we reviewed sulfate-free shampoos — and yes, its Nourishing Shampoo ($38.40, Was $48.00) contains *actual* gold! This Black Friday, enjoy 20% off all its products for the ultimate, incredibly lavish haircare routine you’ll be proud of.
Nordstrom
Black Friday at Nordstrom is bursting with beauty deals and an excellent destination to head to if you’re looking to try some new brands. New deals drop sporadically, with some up to 50% off, and worth your add-to-cart purchase.
For instance, the Briogeo Ultimate Hair Heroes Set ($45.90, $81.00 Value) is perfectly gift-able and helps revive your scalp. It’ll elevate your haircare routine tenfold, as will the following deals:
Kérastase
We’re all about Kérastase, and can confirm that once you start, you’ll never go back. In honor of Black Friday, enjoy 20% off sitewide during its Friends & Family Event. Just be sure to use promo code FRIENDS24 at checkout.
Our all-time favorite product we’ve reviewed from Kérastase, named of the best shampoos we’ve tested, is the Résistance Bain Extensioniste Shampoo ($33.60, Was $42.00). It visibly improved the length and thickness of our locks, and is worth *every* penny.
Walmart
Dyson Refurbished Airstrait Straightener ($249.99, Was $399.99) can be used to straighten, dry, curl and everything in between. The hair device is the king at delivery salon quality styling.
Best Black Friday Makeup Deals
Amazon
Makeup is plentiful on Amazon this Black Friday, including the oh-so-popular L’Oreal Paris True Match Lumi Glotion Natural Glow Enhancer ($13.98, Was $16.99) that’s a Post Wanted favorite. Available in a few shades, it can be worn on its own for a youthful glow, or as your lit-from-within makeup primer.
While Amazon’s Black Friday beauty deals are better suited for lower-priced brands and not as much luxury, new Lightning Deals are featured every few hours on the retailer’s website. For now, here are our top favorites on sale:
MERIT Beauty
MERIT Beauty is 20% off sitewide during Black Friday, and we’re just about ready to swipe on our blush and never look back. Needless to say, we’re all about the Flush Balm Cheek Color ($24.00, Was $30.00). Bonus points if you check out with the “Beverly Hills” shade.
Better yet, this promotion includes all bundles and sets, which makes it the ideal time to pick up some pretty, well-packaged gifts for the holiday season.
Sephora
It’s the most wonderful time of the year for beauty lovers, as Sephora’s 2024 exclusive holiday gifts have arrived. While Sephora doesn’t typically offer incredible markdowns on a variety of products, you’ll be receiving fantastic values on bundles this Black Friday.
One of our favorites is the Sephora Favorites Holiday Lashstash to Go Mini Mascara Set ($28.00, $47.00). We’ve gifted it to the women in our life in years past. The best part? It comes with a redeemable voucher for a full-sized mascara tube once she’s found her favorite wand and formula.
Macy’s
Macy’s Black Friday beauty deals are glistening and ready to be added to your cart ASAP. For a limited time, you’ll find up to 50% off a variety of items, with a large majority being all things cosmetics.
There’s nothing more glorious than the Estée Lauder 5-Piece Magical Illusions Full-Size Lipstick Set ($42.50, $200.00 Value) on sale. It comes with five stunning shades that’ll complete your makeup bag.
ILIA Beauty
ILIA Beauty’s Black Friday Sale is one you won’t want to miss, with incredible, 20%-off savings sitewide. Not to mention, you’ll also receive 25% off sitewide with orders of $125 or more, plus a free lipstick with purchases of $150 or more.
We can’t stop glossing over the Balmy Gloss Tinted Lip Oil ($20.80, Was $26.00). Bonus points if you add the shade “Saint” to your checkout cart.
Best Black Friday Skincare Deals
Amazon
We can’t resist all of the Amazon Black Friday skincare deals available now as it’s the dreamiest opportunity to pick up all of those budget-friendly and luxury skincare products alike.
One item we recommend *sprinting(* to is the Youth To The People Superfood Cleanser ($31.20, Was $39.00). Like your best açaí bowl, it’s packed with antioxidants and is oh-so-hydrating on the skin.
CurrentBody
This Black Friday, enjoy the CurrentBody Skin LED Beauty Gift Set for 25% off, the CurrentBody Skin LED Series 2 Face & Neck Kit for 30% Off and the CurrentBody Skin LED Series 2 Special Kit for 25% off. You can also save on the CurrentBody Skin LED Face & Mask ($599.00, Was $699.00).
Drunk Elephant
The moment we’ve all been waiting for — Drunk Elephant on sale this Black Friday. Though it may not seem like much, 20% off some of the best skincare in the biz is worth celebrating, especially when its lotions and potions retail for near-$100 regularly.
We reviewed the entirety of Drunk Elephant, so when we tell you that the Bora Barrier Repair Cream ($55.20, Was $69.00) has a moisturizing, velvety texture like no other, we mean it. We also wrote an entire review on the formula, FYI.
For more, read our full review of the brand’s B-Goldi Bright Drops. The Trunk 8.0 and gift cards are excluded from all promotions during Cyber Weekend.
Versed
One of the best skincare brands we reviewed, Versed, is hosting 30% off sitewide in honor of Black Friday. Its TikTok-viral formulations are found within its minimal, aesthetically pleasing packaging, but it’s what’s inside that counts.
We’re all about the Doctor’s Visit Instant Resurfacing Mask ($13.99, Was $19.99) that’s packed with vitamin C-rich papaya and pineapple enzymes that work in tandem with AHAs and BHAs to gently exfoliate and resurface the skin. The best part? The lion’s share of the brand is affordable — now, even more so.
Alpyn Beauty
Alpyn Beauty is one of our *favorite* brands (trust us, the proof is all in our full brand review). Now, you can shop the clean beauty lineup for 25% off sitewide. Plus, you’ll receive 30% off orders of $150 or more.
We can’t rave about the Plumping Lip Mask ($23.80, Was $28.00) enough. It’s luscious, offers the perfect amount of hydration and fits right in your pocket for the must-have, take-everywhere product.
Billie
Black Friday at Billie is here with 20% off purchases on its best-selling razor (that we love, BTW) and other skincare and body items for a limited time. We’re grabbing the Smooth Operator Deluxe Kit ($28.00).
goop
This Black Friday, enjoy 20% off Goop Beauty, G. Label and Goop Wellness for your most luscious skincare regimen yet. From moisturizers to scrubs, you’ll want to add a wealth of newly marked-down items to your cart.
Your Black Friday FAQs, answered by shopping experts
When is Thanksgiving 2024?
Thanksgiving is late this year, falling on Thursday, November 282024.
When is Black Friday 2024?
This year, Black Friday and its much-anticipated sales will occur on Friday, November 292024.
Are early Black Friday deals worth shopping for?
We recommend shopping early for items that are likely to sell out, such as perennial gift favorites like Xbox, Ugg boots, PS5, Apple AirPods, the editor-approved Dyson AirWrap and more.
Can I shop Black Friday sales online?
Yes! Most stores and big box retailers continue to hold traditional in-store Black Friday sales but also match discounts for online shoppers. According to the National Retail Federation, Black Friday has topped Cyber Monday as the busiest day of the calendar year for online shopping since 2019.
Why is it called “Black Friday”?
The earliest usage of “Black Friday” as we know it dates back to the 1950s or ’60s, with “black” nodding to dreaded traffic jams caused by shoppers crowding downtown retail stores, as well as understaffed sales associates. Retailers attempted to rename the day “Big Friday” to signify a day of family fun and shopping. Although the rebrand didn’t stick, the positive connotation did. Retail businesses enjoy increased sales, and consumers enjoy corresponding holiday shopping discounts.
Despite being a great day for retailers, Black Friday still draws on the dark side of American consumerism, as many will remember violent crowds competing for limited merchandise. However, with the advent of internet shopping, retailers and e-tailers have continued to see record-breaking sales in recent years, without the morbid mob mentality kicking off the holiday season.
When is Cyber Monday 2024?
This year, the online shopping holiday Cyber Monday will take place on Monday, December 22024.
Which is better, Black Friday or Cyber Monday?
The short answer is, it depends. Some retailers approach Black Friday and Cyber Monday differently, discounting various brands and products throughout the days after Thanksgiving, sometimes at different price points.
Traditionally, Cyber Monday offers retailers an opportunity to drop deeper discounts on already on-sale products. However, consumers should take caution: waiting for Cyber Monday is a risk that products, or certain sizes or models, may sell out.
Conversely, some stores don’t differentiate between their Black Friday and Cyber Monday sales.
When is Travel Tuesday 2024?
Jet-setters rejoice: Travel Tuesday, with its great deals on flights, hotels, cruises, all-inclusives, and more, will take place on Tuesday, December 32024.
Where can I find the best deals?
Right here! Follow Post Wanted shopping coverage for all the Black Friday, Cyber Monday, and Travel Tuesday deals worth your coin in 2024.
This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest and greatest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include reviewing the viral Korean beauty brand, Cosrx, and testing dermatologist-recommended acne cleansers. Victoria has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
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