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If you type in Ikea Black Friday 2024 on your search engine, you will be faced with a shower of impressive offers with prices in dollars! Looking closer, you are on the Ikea site in Quebec.

The best offers of the moment

Black Friday was born in the United States and Americans, as well as Canadians, are very attached to this promotional and totally artificial moment. If we go to the Ikea website in France, we see that the term Black Friday is completely absent. Does this mean that the French site does not offer Black Friday Special offers? The answer is definitely no, quite simply because the brand doesn't need it. Indeed, Ikea uses a completely different approach which allows it to offer prices that fluctuate downwards all year round. This is made possible for one simple reason. Ikea does not just distribute its products. The brand also manufactures them. Explanations.

Ikea promotional offers: a different approach

Ikea has become famous for the furniture that the company makes. They are always developed taking into account the lowest possible price criterion. Of course, some of them are very successful, implying an increase in production, and Ikea does not hesitate to pass on the reduction in manufacturing costs to the final price.

What few people know is that as a furniture designer, Ikea has all the skills needed to bring second-hand furniture back to life. This therefore allows everyone to benefit from absolutely superb second-hand furniture, which benefits from a reduction of up to 40%, and not just during Black Friday, but all year round.

You have understood, Ikea acts as a manufacturer and not as a simple distributor. He therefore has total control of the final price, without depending on the goodwill of the person who sells them the products.

Click here to take advantage of Ikea good deals

This content was produced by an expert from the BFMTV shopping team, independent of the BFMTV.com editorial staff. The prices indicated are given for information purposes only and are subject to change. BFMTV may receive compensation when one of our readers makes a purchase via the links integrated in this article.