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The 50 Best Black Friday Deals Under $100

Michael Murtaugh/NYT Wirecutter

Nike Air Max 90 (Women’s) — Top Pick
Nike deal price: $70; street price: $130

Nike Air Max 90 Sneakers (Men’s) — Top Pick
Nike deal price: $91; street price: $130

What we like: Our top cool and comfy white sneakers pick. Blissfully breezy and bouncy. Striking athletic profile. Uppers are a patchwork of soft, breathable mesh, leather overlays, and textured eyestays. Air-filled soles cushion your every step. Great for warm, active days and travel.

Other things to know: Mesh can be trickier to clean than other materials—particularly when it’s white. On sale in purple and white in select sizes; other colors are on sale for $9 more. Use code BFRIDAY. Free Nike+ membership required.

Read more: The Best White Sneakers

Eedor Women’s Non-Slip Low-Cut Socks (6-Pairs) — Top Pick
Amazon deal price: $10; street price: $15

What we like: Our top no-show socks pick for loafers and other deep-cut shoes. Thin and stretchy. The only socks we tested that were low enough to hide in deep-cut shoes and didn’t squeeze, pinch, slip, or make our feet sweat.

Other things to know: Not low enough to vanish beneath a ballet flat or similar shoes. Toe area is not reinforced. Lightning deal is for a pack of six pairs in mixed neutral colors. Other 6-pair packs are also on sale. Most sizes available.

Read more: The Best No-Show Socks

IUGA High-Waist Yoga Pants — Top Pick
Amazon deal price: $20; street price: $24

What we like: Our top pick for cheap and surprisingly soft leggings. Fit and felt better than other leggings we tried in the same price range. Soft, comfy, and generally flattering cut. Gentle but supportive compression. Functional, convenient pockets.

Other things to know: Some may find the one-inch elastic waistband to be constricting. A little loose at the ankle for some testers. We found the fabric lost its shape a bit over time.

Read more: The Best Leggings

Naadam The Original Cashmere Sweater Men’s — Top Pick
Amazon deal price: $80; street price: $98

What we like: The best cashmere sweater under $100. Timeless crewneck style. Long, slim silhouette is fitted without being too tight. Supple, smooth, and cozy. Overall quality rivals that of sweaters costing twice as much. Made from fine, long-fiber Grade A cashmere.

Other things to know: All cashmere eventually pills, but you can reduce pilling with proper care. Hand-wash only. Available in more than a dozen colors.

Read more: The Best Men’s and Women’s Cashmere Sweaters

Naadam The Original Cashmere Sweater Women’s — Top Pick
Amazon deal price: $80; street price: $98

What we like: Our top pick for a terrific cashmere crewneck sweater under $100. Light-to-medium-weight. Classic, timeless design. Slim and flattering fit without being clingy. Supple, soft and smooth feel. Quality rivals that of significantly more expensive sweaters.

Other things to know: You can expect it to develop some fuzz. Hand-wash only. Originally called the Essential $75 Cashmere Sweater when it became a pick. Available in multiple colors in sizes XXS through XXL.

Read more: The Best Men’s and Women’s Cashmere Sweaters

Levi’s Premium Wedgie Straight Fit Women’s Jeans — Best For
Levi’s deal price: $59; street price: $80

What we like: The best straight-leg women’s jeans for lots of bodies. Versatile, comfy, booty-flattering, well made, and under $100. Available in a wide range of sizes and three inseams. 99% cotton 1% elastane blend is structured, but has enough give to fit comfortably on the first wear.

Other things to know: Testers with more defined waists found these jeans true-to-size; otherwise, consider sizing up. Wash and length options are more limited in plus sizes. Button flies require dexterity. Free Red Tab membership required for free shipping.

Read more: The Best Women’s Jeans

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