After the Olympic Vasque, EDF lights up the Christmas decorations

The image will remain engraved in memories for a long time, that of the Olympic Vasque which rose into the sky of Paris during the opening ceremony of the 2024 Games. A success which was largely exploited by EDF, originally of technological innovation making it possible to recreate this “electric flame”, an illusion of fire made of light and water. “It will be necessary to find other applications for this innovation», Luc Rémont, CEO of EDF, told his teams. And also continue to capitalize on this brand image, he could have added. This is what EDF will do during the end-of-year holidays, since the public company is a partner of the Christmas lights on the Champs-Élysées, which will kick off this Sunday, November 24. And so that the connection between the two is clearly understood, Tony Estanguet, the president of the Paris 2024 Organizing Committee, becomes the godfather of the illuminations.

EDF thus succeeds Coca-Cola and Ferrero, two companies whose choice caused controversy in the ranks of the Parisian left. The name of the historic player in electricity in France should achieve consensus. It is also a first for the energy group, which is taking advantage of the opportunity to highlight its know-how and discreetly slip in a few messages. During the entire duration of the illuminations, from Sunday November 24 to January 2 from 5:45 p.m. to 11:45 p.m., 11,500 kilowatt hours of electricity will be consumed, the equivalent of the annual consumption of a 50 square meter apartment inhabited by two people. The use of LEDs (one million are installed on the 380 trees of the Champs) allows for 45% energy savings compared to 2021 and 97% compared to 2006. This means that we can both illuminate the most beautiful avenue in the world and send some messages.