what promotions to expect on Apple smartphones?

While “Black Friday Month” and “Black Friday Week” offers have been flooding the Web since mid-November, (real) Black Friday is coming very soon. Like every year, there will be great deals to be had and Apple products, including the iPhone, will not be left out. Unsurprisingly, they are among the most requested devices during shopping periods. It must be said that Black Friday is one of the rare opportunities to benefit from significant discounts on iPhones.

Which iPhones will be displayed on promotion by Amazon, Fnac, Cdiscount and Darty and the others this year? The latest iPhone 16 could benefit from some really interesting first discounts. However, iPhone 15 and earlier models are even more likely to benefit from attractive discounts. Our consumer experts will be on the lookout to select the best offers from the start of the event. In the meantime, here are the promotions we would like to see and our advice so as not to miss the best deals.

How much do iPhones cost before Black Friday 2024 starts?

Here, we consider the price of the 128 GB versions of the latest iPhone 16 and the iPhone 15. They obviously also exist in 256, 512 GB and even 1 TB versions for the Pro / Pro Max.

Black Friday iPhone: what promotions to expect?

Which iPhone models will be on sale this year? Although deep discounts are rare on Apple products, Black Friday is often an exception. If e-retailers follow the trend of previous years, we could see discounts of 10-20% on the latest iPhone 16, 16 Pro, and 16 Pro Max. Although modest, these reductions can still lower the rating significantly. Last year, Carrefour significantly reduced the price of the iPhone 15 thanks to several hundred euros credited to the loyalty card. Apple smartphones were then sold between 200 and 400 euros less than their usual price. Enough to encourage some hesitant consumers to take the plunge.

With this in mind, the ideal would be to see the 16 Pro Max (256 GB) go below 1200 euros and the 16 (128 GB) below 800 euros. Otherwise, earlier models, such as the iPhone 15, should benefit from more generous promotions, in particular on Amazon, Fnac or Cdiscount. The iPhone 14 and 13 are also worth it. Even though they are older, these iPhone models still remain very efficient today.

700 euros would be a good price for the iPhone 15. Same thing if you see the iPhone 14 around 600 euros and the iPhone 13 for less than 500 euros.

The Black Friday areas of the brands:

Early iPhone promotions for Black Friday Week

Brands are anticipating and already offering some offers two weeks before the official start of Black Friday. If you don't want to wait, here are already some interesting offers on iPhones.

Black Friday: how do we select good iPhone deals?

The offers are selected completely independently by our consumer journalists. Accustomed to shopping events like Black Friday, our experts see iPhone prices fluctuate throughout the year and know how to recognize real good deals.

The objective is to provide you with the most reliable and relevant selection possible to help you make the best choice. For this, we take into account the discount percentage and the value for money of the products. If the price of a product that we believe is not up to par is significantly reduced during Black Friday, it will not appear in our selections.

Why trust us?

Thanks to the numerous tests carried out by our experts and their knowledge of the market, we are able to quickly identify promotions that are worth it.

You can find all the good deals, guides and comparisons published on Capital in the consumer section of the site. Our mission? Helping you find the best products, at the best price.

Our advice for not missing any Black Friday iPhone deals

Be vigilant and prepare in advance, by putting price alerts on the iPhones that interest you most. You can also subscribe to newsletters from e-commerce sites and install their applications to receive alerts in real time.

We advise you to use price comparison sites to check the validity of promotions. Some merchants sometimes tend to inflate crossed-out prices. Also be wary of offers that are too good to be true, check other users' reviews and reseller ratings. In summary, here are our main recommendations:

• Monitor the offers from the different Black Friday e-commerce platforms (Amazon, Cdiscount, Fnac, Darty, Boulanger, etc.)
• Check crossed-out prices using an online price comparison tool
• Use a price tracker like Keepa or CamelCamelCamel for Amazon
• Read our various buying guides and tests to find out if the targeted products are really worth it

Should you take advantage of Black Friday to buy an iPhone?

Promotions on Apple products are quite rare. So when they present themselves, you have to know how to grab them if you want to treat yourself to an iPhone. On iPhones, -5 or -10% reduction will already allow you to make great savings. However, resellers often wait until Black Friday to put their best promotions of the year online. This is why it is advisable to wait until Black Friday for your iPhone and high-tech purchases. It's also the opportunity to get good deals for your Christmas shopping.

Some links are affiliated and may generate a commission for Capital. Prices are given for information purposes only and are subject to change. The content presented was written completely independently by a professional journalist.