This new offer is based around a solution of online post-tests allowing the impact of advertising campaigns broadcast on Stream+ to be measured. The system covers several digital environments and particularly connected TV (CTV).
40,000 hours of content, 22M French people reached
Presented as the “first premium video network” in France under the 2025 commercial conditions of the agency, Stream+ is intended to offer advertisers a single entry point to myCANAL, Max, and OQEE Ciné de Free. “With the development of myCANAL, OQEE Ciné and the launch from Max, whose advertising offering will extend to the CANAL universe, the premium digital video inventory of Canal+ Brand Solutions, grouped in STREAM+, is multiplied by 3 in 2025“, explains the management.
Thanks to Stream+, Canal+ Brand Solutions indicates that it is able to reach 22 million French people and 49% of 25-49 year olds each month (deduplicated), through 40,000 hours of content.
Read also: CGV TV 2025: These new offers that the advertising agencies of the major TV channels will offer next year
Indicators adapted to advertisers’ objectives
Via this partnership between the Canal+ group management company and Happydemics, advertisers will now be able to access indicators adapted to their specific objectives, such as memorization rates, evolution of brand image, level of consideration or purchasing intentions.
As recently summarized Tarek Ouagguinithe founder of the startup, during a round table organized by the Digital Alliance: “an advertiser needs to have a unified measurement with a methodology certified by a trusted third party : this is our job at Happydemics”.
To do this, the startup relies on its solution for voluntary collection of feedback from audiences, through short questionnaires of 5 questions, administered online. “By combining probability of exposure and contextual advertising memory, our technology makes it possible to measure your impact, including in cookie-free environments,” explains Happydemics on its site. All this, just a few hours after launching a campaign, which allows it to be optimized quickly.
The company says it works with more than 150 advertising players and thousands of advertisers around the world, including Itv+ and Sky in the world of television and streaming. Furthermore, this “adtech” created in France in 2015 shows 107% growth in 2023 with a workforce of around fifty people.
Read also: CGV TV 2025: Streaming and accessibility at the heart of new advertising offers
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