Audiences: Did the launch of “Cat’s Eyes”, the TF1 event series, crush everything in its path?

How are TV audiences measured?

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It was THE most anticipated series of the fall. “Cat’s Eyes”, a maxi-budget mini-series, finally arrived on TF1 this Monday, November 11. And the first two episodes of the fiction adapted from a manga and played on screen by Camille Lou, Constance Labbé and Claire Romain managed to place at the top of the audiences, while Monday evening is generally the preserve of M6 with “Love is in the meadow”. On average, 4,56 millions curious people gathered to watch the adventures of Tamara, Sylia and Alexia, who try to unravel the mystery of the death of their father, who died 10 years earlier. This is equivalent to an audience share of 24,5%. On the target of women responsible for purchasing aged under 50 (FRDA-50), the audience share climbs to 39,3%.

This is the best historical launch for a TF1 series targeting 15-24 year olds, with 49% of PDA, and the best launch for a series since “HPI” on FRDA-50 targets (39,3%) and 25-49 year olds (37%).

For comparison, the last launch of an event series on the front page, “Brocéliande” with Nolwenn Leroy, attracted 4.20 million viewers on average on September 16, or 22.7% of the entire public. aged four and over and 24.9% of FRDA-50. TF1 also came in first in the audiences.

“Love is in the meadow” remains solid on M6

M6 settles for second place with the continuation of the farmers' heart stories from “L'amour est dans le pré”. The first part of the show presented by Karine Le Marchand brought together 4,13 millions of viewers, which corresponds to 18,8% of the public and 24,8% FRDA-50s. The second part of their adventures retained the attention of 3,64 millions faithful, or 20,3% individuals aged 4 and over. On the FRDA-50 target, the audience share amounts to 26,5%. Last week, the Six dating program attracted 3.89 million viewers (18.9% of the public and 28.0% of the FRDA-50) in the first part, then 3.47 million (20.9% of the public and 30.1% of FRDA-50) had remained for second, allowing the channel to come well first.

France 2 arrives on the third step of the podium with its series “Les invisibles”. The unpublished episode of the fiction carried by Guillaume Cramoisan and Nathalie Cerda intrigued 3,20 millions of viewers. This is equivalent to 14,3% of the public and 5,0% FRDA-50s. The second episode was a rerun. This interested 1,85 million of viewers, which corresponds to 9,9% of the public and 1,4% FRDA-50s. Last Monday, France 2 broadcast “Seul”, a TV film with Samuel Le Bihan inspired by the true story of navigator Yves Parlier. The program placed La Deux in 3rd position behind M6 and TF1, with 2.60 million viewers (13.2% of the public and 7.7% of the FRDA-50).

France 3 continued its “James Bond” series. With “Skyfall”, a feature film directed by Sam Mendes and released in 2012, the channel won 2,17 millions of movie buffs. The adventures of Daniel Craig have fascinated 11,1% du public and 6,8% FRDA-50s. Last week, the previous opus, “Quantum of Solace”, attracted 2.11 million viewers (10.7% of the public and 8.1% of the FRDA-50).

Médiamétrie – Médiamat; reproduction prohibited, all rights reserved by Médiamétrie

In the rest of the bonus offer, Arte comes 5th with a classic of American cinema: “The Paths of Glory”. Stanley Kubrick's 1957 film attracted 920.000 viewers, or 4,2% of the public and 0,4% FRDA-50s.