Black Friday 2024: the date, the promotions, the participating stores, we tell you everything

What is Black Friday?

Black Friday, originating in the United States, is known for its spectacular deals on a wide range of popular products, including smartphones, 4K TVs, wearables, toys, video game consoles, as well as desktops, laptops and computer components. This unique event stands out for its ability to offer substantial, often unrivaled discounts throughout the year.

If traditional sales periods or French Days have not met your expectations, Black Friday could well be the opportunity to catch up. In addition, Black Friday has the strategic advantage of taking place approximately one month before Christmas, thus offering an ideal opportunity to make end-of-year purchases while considerably reducing the bill.

This is all the more relevant in the current context of inflation, where prices are rising rapidly, affecting consumers' purchasing power. Taking advantage of these offers can therefore represent a breath of fresh air for the family budget in this period of widespread cost increases.

When is Black Friday?

Black Friday traditionally takes place the day after Thanksgiving, taking place on the fourth Friday in November. This practice, initiated in the 1960s in the United States, was introduced in France in 2010 thanks to two large American companies: Amazon and Apple. Faced with the resounding success of this initiative, many other online sales sites quickly followed suit.

Since then, Black Friday has evolved.

Now most physical and online stores offer discounts and special operations during this period. And unlike other years, the promotions now extend over almost the entire month of November.

So, if you see a product that interests you with a promotion, don't wait until Friday November 29, buy it right away! Indeed, for different reasons, online stores favor spreading their promotions over the entire month, in order to increase their traffic.

The best strategy to adopt is therefore to regularly monitor our lives and our good news on this subject to succeed in grabbing the promotions that everyone is chasing. And it's clearly the best time of the year to buy Christmas presents.

Who is participating in Black Friday 2024

Black Friday, a colossal commercial event, differs from traditional sales by its absence of strict regulations in France. This freedom granted to traders allows them to freely choose whether to participate or not. Rest assured, the vast majority of brands, both online and in store, are seizing this opportunity to offer attractive discounts and attract an ever-increasing number of customers.

Competition is fierce between the different market players, each seeking to stand out by offering the best offers.

From Friday November 8, 2024, you should therefore see particularly attractive promotions flourish at:

• Amazon : The American giant has hit hard for this Black Friday period! With discounts on an impressive selection of products, including the hottest smartphones, the latest laptops, stunning 4K TVs and essential gaming accessories, the brand promises guaranteed thrills for bargain hunters. And that's not all! Exclusive private sales and discount coupons add to the fun to give you even greater savings.

• Commerce Street : a true French reference in high-tech e-commerce, Rue du Commerce could not miss the event. The brand, renowned for its very attractive prices, is once again offering exceptional offers for Black Friday. Consumers can thus benefit from significant discounts on a wide range of technological products, thus confirming Rue du Commerce's position as a major player in the market.

• Cdiscount : Cdiscount, the king of bargains, pushes the limits of savings even further during Black Friday! While the brand is already renowned for its low prices all year round, it surprises once again with unprecedented reductions.

• Fnac : Fnac provides its customers with a complete offering: a wide choice of high-tech products and an efficient click and collect service. The latter allows customers to order online and collect their purchases in store, according to their availability and preferences.

• Darty : the merger of Darty and Fnac gave birth to an electronics giant. Customers thus benefit from the best of both worlds: the vast selection of high-tech products from Fnac and the wide range of household appliances from Darty. For Black Friday, Darty has some nice surprises in store with exclusive promotions on many household appliances

• Boulanger : Boulanger enters the Black Friday arena with offers that will make you fall in love! The brand offers exceptional discounts on a wide selection of high-tech products, including televisions, computers and smartphones.

• Carrefour : Large stores, such as Carrefour, are not left out and are joining the Black Friday trend. The retail giant is expected to offer significant discounts on a wide range of technology products, giving consumers the opportunity to make great savings.

• E.Leclerc : E.Leclerc, another major player in mass distribution in France, will not fail to be present during Black Friday. The brand will offer attractive discounts on a wide range of products, ranging from household appliances to high-tech products, including everyday products.

• LEGO : Black Friday fever is even taking over the LEGO universe! Many sets, particularly those from the popular Harry Potter, Star Wars and Marvel universes, will see their prices drop significantly. This is the perfect opportunity for fans to expand their collections at a discounted price.

• Micromania-Zing : Micromania is preparing for Black Friday in a big way! The brand offers attractive discounts on a selection of video games and highlights highly coveted goodies, such as Funko Pop figurines. This is the ideal opportunity to stock up on original Christmas gifts, at very attractive prices.

• Decathlon : Looking for a new bike, an electric scooter or sports equipment to keep you in shape? Look no further! Decathlon is your number one ally, especially during Black Friday and Black Friday Week. The sports brand offers exceptional discounts on a wide range of products, enough to satisfy all athletes, from beginners to experienced athletes.

The best offers available while waiting for Black Friday 2024

During this Black Friday period, several interesting offers are already available:

• L’iPhone 13 128Go benefits from a 10% promotion, which brings it from €619 to €559;
• Le Redmi 12 128Go benefits from a 50% promotion, which brings it from €199.90 to €100.47;
• The Samsung Galaxy S24 benefits from a 33% promotion, which brings it from €899 to €598.99;
• La Ninja Double Stack XL benefits from a 23% promotion, which brings it from €269.99 to €209;
• AirPods Pro 2 benefits from a 9% promotion, which brings it from €279 to €254;
• Le Roborock Q8 Max benefits from a 42% promotion, which brings it from €429 to €249;
• The 55-inch TCL C89B benefits from an 18% promotion, which brings it from €1099 to €899;

Our advice for making the most of Black Friday and avoiding scams

Black Friday is synonymous with good deals, but also scams. To avoid unpleasant surprises, be vigilant:

• Beware of overly tempting offers: Even during Black Friday, prices cannot be halved without good reason. If a promotion seems too good to be true, it's probably a scam.
• Check third-party sellers carefully: On marketplaces like Amazon, Fnac or Cdiscount, read seller reviews carefully. Favor those with a large number of positive reviews and long experience. Do not hesitate to consult the feedback of other buyers on the forums or social networks.
• Beware of suspicious links: Never click on links included in unsolicited text messages or emails that invite you to log in to your customer account. These links may lead to fraudulent sites designed to steal your personal information.
• Check the website address: Make sure that the address of the merchant site where you are making your purchase begins with “https://” and that a small padlock is displayed in the address bar of your browser. These elements indicate that the connection is secure.
• Use a virtual bank card: To limit the risks in the event of fraud, use a single-use virtual bank card. This card will allow you to make your online purchases in complete security, without putting your main bank account at risk.
• Keep your software up to date: Make sure your antivirus and operating system are up to date to further protect your computer against malware.

Optimizing your Black Friday means anticipating! Now draw up a precise list of the high-tech products you want and add them to your basket on e-commerce sites like Amazon or Fnac. This way, you can easily compare prices and grab the best deals as soon as they go live. Be careful though: if a promotion on an SSD or any other computer component seems too good to be true, don't hesitate to buy it right away. Stocks go fast during Black Friday!

In any case, you will find all the best Black Friday offers on JV Tech.