SIAL Paris, the international food
exhibition, is “the largest food platform in the world, where
Italy is a model to understand how to export traditional
products”, says Nicolas Trentesaux, director general of SIAL.
The world’s main food innovation exhibition, which is held every
two years and celebrates its 60th anniversary this year, runs
until October 23.
“This year, we are hosting 7,500 companies from 127 different
countries, the largest world platform of food”, said the
director.
“Italy is the first European country present at this Exhibition,
an incredible performance which shows the dynamism of Italian
companies in exports and is thus a model for all countries to
understand how to be able to export traditional products that
are always good like Italian products”.
And the CEO of Universal Marketing, Donato Cinelli, highlighted
Italy’s role at the 2024 edition of SIAL.
“We have a lot to celebrate, we are the country with the highest
number of exhibiting companies, more than France itself”, said
the CEO.
He noted that he is “very proud as Universal Marketing to
accompany a large number of companies, consortiums and regions
that participate with us in this event”.
“Approximately 200 companies have arrived from Italy to showcase
the best of Made in Italy “, said Cinelli.
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