This Tuesday, January 14, 2025, on TF1, Arthur is at the helm of a new edition of the show The big competition for the benefit of the operation Yellow coins.
After the coming of Didier Deschamps and of Brigitte Macron in the 1 p.m. news on TF1 and before the special week in the show The 12 strokes of noon alongside Jean-Luc Reichmannthis operation in favor of the Fondation des Hôpitaux de France will be featured in this broadcast, like last year.
The big competition : which guests alongside Arthur for this Yellow Pieces special
Many personalities will be present for a good cause. Regulars, like Bruno Guillon, Estelle Denis et Jean-Luc Lemoinewill be there, but not only that. Many new participants will try their luck in this show, including Apolline de Malherbe, Marine Vines, Alain Marshal, Olivier Truchot et Helena Noguerra. Clarisse Agbegnenou et Lucie Bernardoniwho had participated in previous editions, will try to do as well this time.
The 2024 edition of the show The big competition had won over 2.92 and 2.93 million people on average on Friday January 12, 2024, or 15.6% and 23.9% market share among the general public. Of the targets, the program attracted 29% of 15-34 year olds, 26% of 15-24 year olds, 27% of 25-49 year olds and 29% of women under the age of fifty responsible for purchasing.
-The big competition : TF1’s unique strategy
However, TF1 is taking a bold gamble with the show now produced and hosted by Arthur. This is exceptionally scheduled on a Tuesday, whereas it was usually offered on a Friday or Saturday in the early evening. This strategy, already adopted for Koh Lanta in recent years, has shown increasing results on commercial targets.
Will this also be the case for The big competition ? Face the match Marseille-Lille on France 2 and the fiction of France 3, could Arthur already be condemned in advance to give in? In addition, TF1 offers in the second part of the evening a rebroadcast of the special edition “Friday the 13th” from 11:50 p.m., won by the host of Each in turn .
The big competition special Yellow Pieces can be found this Tuesday January 14, 2025 on TF1 in the first part of the evening.
