To increase its number of subscribers, DAZN offers more attractive subscription rates and new editorial proposals.
A series of“significant improvements” said Brice Daumin, boss of DAZN France in an interview with Le Parisien broadcast this Sunday. For good reason, the sports streaming group which arrived this summer in France intends to relaunch the subscription machine.
First, it’s the end of subscriptions at 29.99 euros. This first offer, which had turned off more than one person, has been definitively abolished, leaving room for a classic membership offer at 19.99 euros. This price should be the same when the championship resumes next summer. The youngest even benefit from a no-obligation 10-euro offer for those under 26 from February, also active next year. An existing offer from the competition but new for this group. Finally, the mid-season pass allowing you to view the entire return phase is 69 euros until February 3.
DAZN “listened to the fans”
On the editorial side, DAZN is reinventing itself and ensuring it has “listened to the fans”. All meetings will be covered by three different positions (commentator, expert and field side journalist). Same thing for the return of the Multiplex, absent from the platform since the start of the season. On the program, two or three matches, Zoumana Camara consulting, Brice Daumin thus promises almost “ten hours on the air” from the match presentation at 3 p.m. until the post-match of the match at 9:05 p.m.
DAZN evolves on its proposal « magazines ». Since December 15, Virginie Sainsily has hosted a show in the heart of the evening poster stadium. A summary of the day is made live and free on the application and on the YouTube channel.
Another new feature, from this Monday, January 13, a new talk show (“In the Zone”) will also make an appearance from 6 p.m. to 7:30 p.m. Guests will discuss the championship with journalist Ambre Godillon and columnist Walid Acherchour. A talk show available first clear.
As a reminder, if DAZN does not reach its milestone of 1.5 million subscribers, the broadcaster and the Professional Football League (LFP) will have to, on December 1, decide collectively whether or not to activate the opt-out clause. exit. For the LFP, it will then be necessary to renegotiate with a new broadcaster. Today, DAZN’s exact subscriber count is unknown. It would exceed 500,000 according to several sources. What DAZN refuses to confirm or deny. “I can only tell you that they did not live up to their predictions”indicated at the Parisian the president of the League Vincent Labrune in mid-December.
France
