In France, the dates and duration of sales are regulated and take place at fixed periods twice a year. And every sales period, these rules are criticized. Representatives of small traders are campaigning to postpone the start of the sales. Thus, the Union of Independents and VSEs (SDI) would like the sales dates to be postponed by at least 15 days. There Confederation of French Traders (CDF) calls for a review of sales calendars. She would like to postpone the start of the winter sales to the last Wednesday in January and set the start of the summer sales to mid-July. “Staggering the sales dates will help boost local commerce, balance practices and preserve the attractiveness of city centers. This change seems essential to us to meet the challenges of tomorrow,” assure Pierre Bosche, president of the CDF.
Diverging opinions between small traders and brands
An opinion that is not shared by everyone. “Consumers are so focused on prices that they risk waiting for sales and retailers risk not making sales in January if sales are delayed,” notes Emmanuel Le Roch, general delegate of Procos. Some players would prefer to bring forward the start of the sales so that they start after Christmas like in the United Kingdom. Not to mention those who suggest deregulating sales like in Germany so that everyone can have sales when they want. “At the Commerce Alliance, we advocate the state in which. Between those who want to move forward and those who want to push back the date, ultimately, we say to ourselves that the current regulations are not a bad compromise. explain Yohann Petiot, general director of the Alliance du Commerce. If there's one thing that marketers agree on, it's that they will never agree! The debate is therefore not close to being settled…
