Since day one, the destiny of Simon Porte Jacquemus has been documented. We saw the images of his “fake demonstration” on Avenue Montaigne to get noticed by the editor-in-chief of Voguehis very first collection filmed by Loïc Prigent who had spotted the aspiring designer, his first fashion show and all those after (which gave a serious facelift to Paris Fashion Week), and finally, his first successes on his eshop. “I am from the “Star Academy” generation, I completely accept that I want to be known (…) At 12 years old, I had blogs, I told my life story, I published photos of myself as a mechanic, flowers that I photographed at night, of my little cousin whom I disguised. Even today, people tell me: “You are a blogger”. If that means: writing stories through your own experience, I have no problem with that. Jacquemus is my continuous life. Without filter. » In the early years, fashion served as therapy for him, his mother (from whom he took the maiden name, Jacquemus) died suddenly in a car accident when he was 18 years old. With his summer 2017 collection, “Les Santons”, he earned his designer stripes, his anti-snob and joyful universe hit the mark with celebrities/influencers but also mothers. “ I want to explore themes that everyone can appreciate, he explained to us then. With “Les Santons”, my grandmother knows that I wanted to talk about Provence, the “La Grande-Motte” collection (in 2013), everyone can understand… I am proud that a name of today Today, Jacquemus, becomes popular, so that people can identify with him. Like when I was little and my worker uncle thought Jean Paul Gaultier was cool on TV. » In 2019, it is the consecration with his fashion show “Le Coup de soleil” for summer 2020 which takes place outdoors in a lavender field in Valensole, not far from Mallemort where he grew up. From then on, he removed himself from the Fashion Week calendar to present his collections outside of major events and fashion capitals. Over the seasons, he refines his silhouette with solar femininity, rehabilitates the straw hat in an XXL version and revolutionizes the bag category with his Chiquito, an XXS model. Because the young Provençal is also a born entrepreneur, he is rapidly developing his brand, officially born in 2009 with the support of Rei Kawakubo, the creator of Comme des Garçons and his partner Adrian Joffre. Independent, he understands better than others the digital opportunity which allows him to overcome the Covid crisis particularly well. In 2022, he opens his very first permanent store on avenue Montaigne, in 2024, he opens others in New York, London and then Los Angeles. In the columns of Figarohe also announced in October of this year his search for an investor to develop his network.
