Last night, Portrait Milan hosted a special event to celebrate the launch of the new Persol eyewear collectioninspired by the miniseries Sennawhich debuts today on Netflix. The iconic Italian brand has created an exclusive collection honoring Ayrton Senna, the legendary Formula 1 driver, blending Persol’s timeless style with the immense cultural legacy of the racing champion. The evening featured Gabriel Leonewho plays Senna in the series, engaging in a conversation with Persol’s Creative Director, Riccardo Pozzoli. Leone, also a brand ambassador, highlighted how eyewear was a distinctive element of Senna’s look and how it represents a connection between Italian elegance and automotive culture. The evening concluded with an exclusive dinnera tribute to Italian tradition and the collaboration between Persol and Netflix.
The Persol “Senna” collection includes three unique models that merge archival details inspired by the 1980s with contemporary designs, capturing the charisma and indomitable spirit of the driver. The miniseries, which has quickly become one of the most anticipated releases of the yearnarrates the champion’s life and career across six episodes, delving into his victories, challenges, and impact on pop culture, which continues to inspire generations.
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