Black Friday 2024: Best places to shop for deals

SAN FRANCISCO — Black Friday is coming up fast and some discounts have already been seen, but who has the best deals this year?

Personal-finance website WalletHub compiled their annual list of the best places to shop based on the average discount consumers can get.

The report reviewed more than 4,300 deals in Black Friday ads from 13 of the biggest U.S. retailers. While the largest discount they found was 88%, it found JCPenney was the best place to shop on Black Friday because it is offering an average discount of 76.20%. That’s nearly a 20% increase in sales from last year.

Macy’s, Belk, Kohl’s and Walmart rounded out the top five on WalletHub’s best places to shop on Black Friday list. Walmart took Targets spot this year.

At the bottom of the list was Costco, which Wallet Hub found was offering just a 18.27% discount.

It’s the sixth time that JCPenney has topped the list since 2014.

Percentages are based on the average discount offered at each store.

1. JCPenney (76.20%)
2. Belk (72.68%)
3. Macy’s (57.13%)
4. Kohl’s (43.55%)
5. Walmart (37.75%)
6. The Home Depot (32.43%)
7. Amazon (32.05%)
8. BJ’s (28.86%)
9. Target (28.65%)
10. Best Buy (28.43%)
11. Newegg (20.65%)
12. Dell (19.36%)
13. Costco (18.27%)

Walmart, the nation’s largest retailer, will also have a semi-traditional Black Friday sale. Deals started Monday, Nov. 25 and will continue through Dec. 1 online and in-store.

Walmart stores open at 6 a.m. local time Friday, Nov. 29. Walmart will once again be closed on Thanksgiving.

Target has an ongoing “Holiday Price Match Guarantee” through Dec. 24 and had an early Black Friday special earlier this month. Their Black Friday deal run from Sunday, Nov. 24 through Saturday, Nov. 30.

Most Target stores open at 6 a.m. local time on Friday, Nov. 29.

The Best Buy Black Friday sale includes what the retailer is promising as “doorbuster” deals on items including: TVs, headphones, laptops, electric scooters, skincare devices and small appliances. It ends Saturday Nov. 30 at 11:59 p.m.

Best Buy opens at 6 a.m. local time on Black Friday.

Kohl’s will also be offering a week of online and in-store deals starting Sunday, Nov. 24 through Friday, Nov. 29.

Kohl’s stores will be open for Black Friday shopping Nov. 29 at 5 a.m. local time.