The Best Black Friday Beauty Deals at Amazon, Sephora, Ulta

As someone who’s tested more than 500 beauty products in three years, it means something when we award a PEOPLE Tested badge. We rigorously test products in three labs across the country and take them home for up to six months of long-term testing. Then, we re-evaluate as new products come out.

Because we’re friends, you get my shopper’s manual of the very best beauty deals to take advantage of on my favorite weekend: Black Friday. I know what you’re looking for: shampoos for thinning hair, skin-tightening creams, the works. We spotted deals on some of the best Tarte concealers for mature skin we’ve tried and the Laneige lip mask everyone wants in their stocking.

Everything on our list has been thoroughly tested — and it’s all under $50, thanks to Black Friday discounts at Amazon, Sephora, Target, Ulta, and more.

Best Amazon Black Friday Beauty Deals

My vanity is piled high with brands vying for a spot in my articles, which means I have to wade through a lot of formulas with baseless claims to find the ones that work. When those golden products are identified, I want to scream about them from the rooftops — especially when they go on sale.

I’ve been tracking our winning products for Black Friday deals, and some of my findings on game-changing K-beauty skincare and TikTok-viral hair oils are jaw-dropping. And now that it’s officially here, I’m delivering my findings to you on a silver platter, including hair, skin, and makeup deals.

People / Leticia Almeida

Best Amazon Black Friday Hair Deals

We’ve tested everything from hair growth shampoos to curling irons. Find deals on the shiny anti-frizz spray that celebs use and an inexpensive hair dryer that blew us away during our quest to find the best.

Vegamour GRO+ Advanced Balancing Shampoo, $36 in cart

The best shampoo for growth we’ve found is this Vegamour formula, which is 25 percent off for Black Friday (you’ll see the savings in your cart). In addition to thickening hair, it also significantly lengthened locks in a matter of weeks. It’s fortified with niacinamide, Spanish microalgae, and a bespoke growth complex that made our strands stronger, longer, fuller, and healthier.

Mielle Organics Rosemary Mint Hair Strengthening Oil

If you want to double down on your hair growth game, we recommend adding this viral hair growth oil to your cart. We tested this budget-friendly oil for six weeks and loved how quickly it absorbed into our scalps, leaving us with non-greasy hair and a gradual yet significant shift in the thickness of our hair.

InfinitiPRO SmoothWrap Path

A good hair dryer for less than $50 is practically unheard of — unless you know about the Conair SmoothWrap. This tool was the best budget-friendly model we tried, drying a full head of hair in four minutes and delivering smooth, professional-level blowouts. It comes with two styling attachments, a concentrator for sleek styles, and a diffuser for natural curls.

People / Jessica Juliao

Best Skincare Deals

Skincare is one of the beauty categories that can easily rack up a bill, but thanks to these Black Friday deals, you can save on tried-and-true products like some of our favorite night creams, dark spot correctors, and vitamin C serums.

GoPure Neck Firming Cream

When I heard that this neck cream rapidly improves the appearance of neck wrinkles, I knew I had to ask my mom and grandma to help me test it. This formula visibly smoothed the texture of my 75-year-old grandma’s skin in as little as one month, taking years off of her appearance and subtly firming her skin.

Neutrogena Rapid Tone Repair Dark Spot Corrector Serum

Scoring top marks among the dark spot correctors we tested, this serum effectively reduced the appearance of our tester’s dark spots in just six weeks. An extra perk was the anti-aging, fine-line-targeting benefits that followed because of its retinol-infused formula, which was gentle and non-irritating.

L’Oreal Paris Age Perfect Anti-Aging Midnight Cream

Real Housewives alum-turned-beauty influencer Bethenny Frankel and one PEOPLE editor have one thing in common: They both use every bit of this antioxidant-rich and vitamin-packed night cream. Just one use of this ultra-rich moisturizer revived our editor’s dry, stripped skin, and she’s never looked back.

People / Jhett Thompson

Best Makeup Deals

Revamp your makeup routine with deals on PEOPLE-approved cosmetics, including a celebrity-loved tinted moisturizer that offers a natural bronzy glow, a drugstore concealer that smooths fine lines, and so much more.

Maybelline Instant Age Rewind Concealer

We’ve tested hundreds of concealers, and one of our favorites is a drugstore pick from Maybelline. Our testers found its formula blends well on mature skin, blurring fine lines and keeping the under-eye skin hydrated for all-day wear. Even Reba McEntire relied on this discounted pick for glowy, smooth skin for her performance at the 2024 Super Bowl.

L’Oreal Lumi Glotion

Celebrities and PEOPLE editors alike routinely reach for this glowy tinted moisturizer that adds a sunkissed bronze to any makeup look. Use it as a luminous base for full glam, like Martha Stewart and Kendall Jenner, who achieve their camera-ready complexions with this discounted moisturizer, or wear it on its own for a warm, lit-from-within look.

Stila Stay All Day Waterproof Liquid Eyeliner

Using a liquid liner may sound daunting, but this no-smudge eyeliner makes it easy to achieve a sharp wing that stays all day. Our testers loved that this show-stealing eyeliner was easy to maneuver thanks to its angular tip that painted pigmented, smear-proof lines — gliding smoothly across mature eyelids with wrinkles, too.

But the sales don’t end here. Keep scrolling to see more of the best Black Friday deals on beauty products that PEOPLE Tested before heading to checkout — your makeup, hair, and skin will thank you later.

MAC Lip Liner Pencil

Laneige Lip Glowy Balm

Murad Acne Control Body Wash

Glossier Balm Dotcom

Peter Thomas Roth Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches

Kiehl’s Avocado Eye Cream

Benefit Cosmetics The Porefessional Super Setter Setting Spray with code “Smooth”

Monday Haircare Volume Shampoo

Supergoop Play Everyday Lotion SPF 50

Neutrogena Hydro Boost Moisturizer with SPF 50