Photo-Illustration: The Strategist; Photo: Retailer
Black Friday is here. To find the best deals in every category, follow all of our Black Friday coverage.
Even if you missed out on Sephora’s biannual sales event earlier this month, the deals in the Black Friday sale are very good. As a beauty writer who has covered the sale for three years now, I know this is the time to replenish empties, try something you saw on TikTok, or stock up on gifts. To help you get the best deals, I sifted through pages of products and curated a list of my holy grails, things we’ve written about before, and wish-list items I’ve been eyeing.
One thing about Sephora’s Black Friday sale is that the deals are different day by day — brands that run the gamut, from Fresh and Fenty to Tarte and Youth to the People — so be sure you’re checking in on this article. Of course, things are likely to sell out or change, but I’ll do my best to keep prices and stock as updated as possible. For even more discounts and holiday-shopping updates (beauty and otherwise), check out the rest of our Black Friday stories and gift-guide coverage.
Update on November 29: Updated prices and checked stock for all products.
I’ve had my NūFace microcurrent device for a little over a year and can attest to its face-lifting abilities. I have the Trinity+, which is under $300 right now, and the Mini+ is also discounted if you want to spend even less.
Grab this kit of best sellers from Glow Recipe, the brand beloved by beauty editors, dermatologists, and teens on TikTok. The gentle exfoliating toner in particular is buzzy for smoothing out texture.
This set of limited-edition Balm Dotcom lip balms would make an excellent stocking stuffer for the Glossier-obsessed.
I’m a big fan of this moisturizer, particularly for the cold weather and nights I use retinol. My skin drinks up the deeply hydrating formula, and it never leaves me feeling greasy.
Strategist writer Ambar Pardilla says this is her go-to SPF because it’s lightweight, hydrating, and doesn’t leave a white cast.
Stock up on Peace Out’s pimple patches while they’re discounted. Our junior writer Bella Druckman says they’re “great for decreasing inflammation and fighting pesky pimples, especially when you use them overnight.”
Our beauty writer Tembe Denton-Hurst likes this for sloughing away dry skin while also moisturizing the fresh, new skin underneath. And, it’s gentle enough for daily use without irritating sensitive skin.
I won’t stop talking about the Tarte Shape Tape dupe because it is that good (and now under $10). If you buy one thing, it should be this.
Tarte’s deeply discounted palettes are selling out fast, but I found this one that’s just $20.
If you want a palette with more color options, this Too Faced one comes with 18 eye-popping shades.
To replace your current beauty sponge (which has probably seen better days).
Lots of products from Strategist-favorite hair-care brand Verb are 30 percent off, including its Ghost Hair Mask. It’s our favorite-overall affordable hair mask and works with all hair types.
The brand’s shampoo and conditioner are said to be best suited for fine hair, and it has a line dedicated to banishing frizz fast.
We’ve long been fans of T3’s easy-to-use hot tools. This one has an extra-long barrel that lets you curl more hair in less time.
Here’s a compact version that won’t take up much space in your carry-on.
Thirty percent off our favorite versatile curling iron; it comes with one-, 1.25-, and 1.5-inch barrels for different styles of curls.
If you’ve been curious about Shark’s styling tools (said to be decent Dyson dupes), now’s the time to take the plunge.
After a friend let me spritz their Maison Margiela, I’ve been wanting a sample set of my own. This one comes with seasonally appropriate cozy scents: Jazz Club, By the Fireplace, and Autumn Vibes.
For scents on the fresher side, the brand has a set of Bubble Bath, Beach Walk, and When the Rain Stops on sale, too.
DedCool’s Milk fragrance is my new favorite “you but better” scent. I plan on grabbing an on-the-go version while it’s discounted.
I found some deep discounts on Boy Smells candles that are selling out fast.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
