The grassroots movement “Lanzarote Loves Tourism,” initially formed as a spontaneous response to challenges facing the island’s hospitality industry, is taking a significant step forward by transitioning into an official association. This decision follows the group’s impactful presence at the World Travel Market held last week in London.
What started as an impromptu effort to show support for tourists in Lanzarote, as a result of the 20A and 20O demonstrations which unsettled visitors to the island, has now solidified into a structured initiative with long-term ambitions.
The group aims to gain official approval for its association status by the end of November, allowing it to operate with greater stability and influence, under the leadership of local business owner, Augusto Ferrera.
A Positive Voice Amid Turbulent Times
The movement was born amidst growing turbulence in the global tourism industry, marked by debates over sustainable practices and a surge in anti-tourism sentiment in various destinations. In this context, ‘Lanzarote Loves Tourism’ has positioned itself as a defender of the economic and cultural benefits that tourism brings to the island.
The group’s media strategy has been notably successful, garnering coverage in major British media outlets such as The Mirror, Daily Mail, Express, and The Sun. These publications have amplified the movement’s message to UK audiences, a key market for Lanzarote’s tourism.
Spokesperson Highlights Success
Augusto Ferrera, the spokesperson for ‘Lanzarote Loves Tourism’, celebrated the media impact achieved during their London campaign. “Tour operators are thrilled, and it has sparked significant buzz in England,” said Ferrera.
This positive attention bolsters the group’s mission to champion Lanzarote as a welcoming and thriving destination for international visitors.
By formalising its operations, ‘Lanzarote Loves Tourism’ aims to ensure a balanced dialogue about the future of tourism, advocating for sustainable growth while countering negative perceptions that could threaten the sector’s viability, such as people asking if it is safe to visit the island.
This transformation from a grassroots initiative to an organised association marks a pivotal moment for both the movement and the island, positioning it as a proactive voice in helping to shape the future of tourism.
