“Funny to see them naked”: in the Var, these traders take off their shirts so as not to lower the curtain

They are restaurateurs, chefs or roasters… And they have decided to bare themselves. “Being as naked as my chicken… It's the first time, and it's pretty cool!” laughs Delphine De Meo, manager of a rotisserie in the town of Beausset. The initiative is cheeky, but the goal is important: to attract customers again to local shops and to a city center that is less and less busy in this locality in the Var.

“There are people who work outside, so they perhaps consume a little more outside or when they come home in the evening, they will perhaps go and consume in stores, supermarkets on the outskirts. So we , we want to revitalize this street”, she further details.

Create a buzz

With her, 12 traders took part in this rather special session, like Vincent Fourneret, manager of the restaurant “Le Concept”. “The photos will then be used to make a calendar, to create buzz, to show that commerce in the small village of Beausset is still alive,” he assures. A God of the stadium calendar, Le Beausset version. “It’s a first and the goal is to show without showing,” explains Fabrice Molinari, the “Photo Fab” photographer also based in the town.

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Obviously, the operation does not go unnoticed. “It will be fun to see our traders naked,” laughs a resident in the report at the top of this article. Residents won over and determined to consume more from their inventive merchants. The money raised from calendar sales will be used to finance events in the city center. “If it continues like this and we can’t bring the energy necessary to bring people to the city center, we will indeed end up naked”alerts Delphine Igueni, president of the Beausset Traders Association.