The publication of Jordan Bardella's first work last Saturday, What I'm looking forpublished by Fayard, is accompanied by controversy. The president of the National Rally (RN) decried the refusal to display advertising for his book in French metros and stations, decided by the Mediatransports management company, the company which manages advertising billboards in railway spaces. A decision justified by political neutrality, a principle which would have been violated by the political nature of Jordan Bardella's advertising campaign. A decision also challenged in court by the publishing house Fayard, owned by billionaire Vincent Bolloré. How did the book become a strategic support for political marketing? How can it be a springboard in the careers of political figures? Has “Publishing to be elected” become the preferred method of political marketing, according to the expression of Christian Le Bart? Beyond the publication of political works, what are the links between literature and the political world?
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– Christian le Bart made appear Politics in reversepublished on September 12, 2024 by CNRS editions
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