The streaming leader announced that it had won over 70 million users with its Standard offer with advertising. This represents 30 million additional subscribers to this package in just 6 months.
Netflix can boast that its ad-supported offering attracts people. In six months, the base increased by 75%, going from 40 million active users to 70 million. In one year, the figure has multiplied by more than four.
Two years of offer with advertising
And this figure is not about to stop according to the firm. More than half of new users subscribe to the advertising offer, which shows that the addition of advertising was well received two years after its launch.
MAU = Monthly active users – Netflix
Although lower, this subscription still brings in much more to Netflix than its displayed price thanks to the advertising space sold.
New advertising partnerships
Moreover, advertisers are fond of spaces to sell on the platform. For the live Christmas matches of the NFL – the American football league – Netflix has already sold all the advertising space with in particular the operator Verizon which will be the official partner of the pre-kickoff of the match.
Netflix has also signed partnerships for the next season of Squid Game including Kia in Korea. For the Korean brand, this corresponds to the launch of a new model and an advertising creation has been designed around the series.
Audience measurement
Netflix also announced the measurement of its audiences on a global scale, in particular to satisfy advertisers. Netflix is partnering with Nielsen to measure the audience for upcoming NFL games that will be broadcast this winter.
According to the Los Gatos firm, the results are also convincing for advertisers since the brand is better recognized and people are much more likely to interact with it compared to traditional linear services.
In-house advertising technology
For advertising on the platform, Netflix relied on technology from Microsoft. After internal research and development, Netflix tested its own solution in Canada and given its success, it will be deployed globally throughout 2025.
