Pix should control the purchases of those who intend to embark on Black Friday promotions, according to research by OLX.
Data from the e-commerce platform shows that 7 in 10 respondents will pay using pix, preferring to take advantage of discounts when paying in cash.
The result signals a reversal in relation to last year's discount season, when credit cards were preferred.
Also according to the platform, 27% said they will spend more than R$1,000.
Com Diego Felix
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