Deploying 34 points of sale across the national territory, the Fenétirier network® VEKA demonstrates all its dynamism by celebrating the end of the year through a triptych of strong news.
On the program for this network specializing in the sale and installation of PVC joinery: new communication, a new catalog and the holding of its traditional National Meetings…
windows® VEKA: a new communication promoting quality of service
With the founding values of proximity, quality, expertise and professionalism, the Fenétirier network® VEKA is orchestrating a new advertising campaign aimed primarily at increasing the visibility of its members. The focus is therefore on the quality of service, from advice and support throughout the project to after-sales service, including the quality of installation. To embody
these leitmotifs specific to the network, Fenétirier® VEKA introduces a new “Toy” style character and adds a new
tagline: “A well-designed and well-installed window makes all the difference, right? “. This catchphrase, relayed on various communication media in points of sale, is also highlighted in the brands' new advertising spot.
For two weeks in October, Fenétrier® VEKA has indeed taken over the cinemas in the catchment areas of each point of sale with its new animated film (25 seconds long). Finally, let us note that, for the 6 points of sale for which the cinema media did not prove relevant (lack of sufficiently powerful cinema in a nearby location), Fenétrier® VEKA favored a web system from Replay TV (TF1, M6, France Télévision) in order to
to broadcast its new animated film and strengthen the stores' notoriety.
To watch the new film Fenetrier® VEKA :
A new Window catalog® WEEK
This new catalog developed for Fenetrier members® VEKA aims to be fairly generalist while advocating highlighting the values of the network and the services provided. Through 40 four-color pages, this edition highlights the intrinsic qualities of the network and its services as well as those of PVC joinery made in France. Presenting the PVC material and its advantages, this educational work also highlights the intrinsic qualities of PVC joinery (thermal and sound performance, safety, aesthetics, recycling and durability, etc.) and provides an overview of the range of possibilities (colors, shapes, openings, finishes, etc.). A catalog which is completed with a personalized 3-part pocket for each member and product sheets specific to the solutions marketed.
The National Fenetrier Meetings® WEEK
The members of the network met from October 17 to 19 in Nans-les-Pins (83) for their annual National Meetings. These days, marked as always by conviviality, allowed them to take stock of the actions carried out in 2024 and to present the main initiatives which will be deployed in 2025. Beyond a plenary rich in constructive exchanges and a workshop cooking by teams, these days were also marked by awards from the 3 most active and dynamic stores within the network: La Fenêtre Niçoise (06), ASK-VSE (30) and FB Menuiseries (89).
