Instagram is betting on short pre-made videos

Instagram has rolled out updates to its templates to make it easier to create videos in its Reels format. They complete the palette of these pre-made creation tools made available and which allow users to quickly personalize a “template” by inserting their own photos and videos. “When you create from a template, the soundtrack, number of clips, duration of clips and augmented reality effects will be automatically added to your Reel,” Instagram officials said on its official blog. .

It will allow you to improve your Reels in a few clicks

Instagram, official blog

These pre-made templates are going to be further refined “in the coming weeks,” with the inclusion of text and transitions from the targeted original video.

The Meta group’s application has also supplemented the search tools for its models with a new page displaying recommendations and current trends.

The creation of these pre-made models coincides with the rise of generative artificial intelligence and automated graphic rendering tools such as those offered by companies like Canva or Microsoft and its Designer application.

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