Samsung Electronics Co., Ltd. today unveiled the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 series, setting a new standard as a true AI companion, with more natural and context-aware mobile experiences than ever before. By introducing multi-modal AI agents, the Galaxy S25 series marks a turning point in Samsung’s vision to transform the way users interact with their phones – and the world around them.
Powered by a Snapdragon® 8 Elite Mobile Platform chipset designed specifically for Galaxy, this series delivers enhanced on-device processing power for Galaxy AI, as well as superior camera control with the next-generation ProVisual Engine.
“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to make interacting with your devices more natural and intuitive, while ensuring your privacy is secure”said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The Galaxy S25 series paves the way for an AI-integrated operating system that redefines not only how we use technology, but also how we live every day. »
Mobile interactions more intuitive and fluid than ever
With One UI 7, the Galaxy S25 series becomes a true AI companion, capable of understanding the context of your needs and preferences, and providing you with personalized AI experiences, while ensuring complete privacy every step of the way. This launch marks the start of a vision shared with Google to imagine an Android centered on AI, bringing together developers and partners from around the world.
Multi-modal AI agents allow the Galaxy S25 to interpret text, speech, images and videos for more natural interactions. Improvements to Google’s Circle to Search feature make it easier to search on your screen, quickly recognizing phone numbers, emails or URLs, allowing you to call, email or visit a website with a simple tap .
With the Galaxy S25 series, you can also perform contextual searches with tailored suggestions for your next actions. Plus, transitioning between apps becomes seamless, making it easier to share a GIF or record details of an event, for example.
The Galaxy S25 also marks a breakthrough in natural language understanding, making everyday interactions even simpler. Just ask to find a specific photo in Samsung Gallery or adjust the display font size in Settings.
Simply hold the side button to activate Gemini and interact seamlessly with Samsung apps, Google apps, as well as third-party apps like Spotify. For example, you can search for the season schedule of your favorite sports team and add it directly to the Samsung calendar with a simple tap.
These intuitive interactions are enhanced by the expansion of Galaxy AI’s popular tools for communication, productivity and creativity. The Galaxy S25 organizes your calls with Call Transcript and call summaries. Writing support features, such as content summarization or automatic note formatting, can be activated to select texts without the need to switch between applications. Drawing Assist offers new possibilities for materializing ideas through combinations of sketches, texts or images.
Ultra-personalized experiences with enhanced privacy
In the age of AI, personalization goes hand in hand with privacy. On the Galaxy S25, the Personal Data Engine powers personalized AI features by securely analyzing your on-device data to deliver highly personalized experiences that reflect your preferences and usage habits. This information enables tailored experiences such as searching for an old photo in Gallery using natural language, or being guided through the day with Now Brief, which actively offers suggestions accessible via the Now Bar on the lock screen. All custom data is kept private and secure by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful and protected AI experience unique to Galaxy.
The Galaxy S25 also introduces post-quantum cryptography, protecting personal data from emerging threats that could develop as quantum computing advances.
Because there is no privacy without holistic security, One UI 7 laid the foundation for these innovations by introducing an additional layer of enhanced security, designed for the era of AI and hyperconnectivity. Additional updates include Maximum Restrictions settings, improved Theft Protection, and a new Knox Matrix dashboard to monitor security health across an ecosystem of connected devices.
Galaxy’s most powerful performance yet
The Galaxy S25 series is powered by Snapdragon® 8 Elite for Galaxy. With unique customizations for Galaxy, this is the most powerful processor ever on the Galaxy S series, delivering a performance increase of 40% for NPU, 37% for CPU and 30% for GPU per compared to the previous generation. This power fuels the Galaxy S25 series’ ability to process more on-device AI experiences without compromise, including previously cloud-based AI tasks such as generative editing.
Samsung and Qualcomm Technologies worked together to customize the Snapdragon® 8 Elite for Galaxy. The Galaxy S25 series features advanced and efficient AI image processing with ProScaler, achieving a 40% improvement in display image scaling quality, while integrating custom technology with the Mobile Engine Samsung Natural Digital Image Display (mDNIe) integrated into the processor using Galaxy IP technology for improved display energy efficiency.
The Snapdragon® 8 Elite for Galaxy also features the Vulkan Engine and improved Ray Tracing, providing a smoother and more realistic mobile gaming experience.
-All heavy device use and AI processing runs smoothly thanks to a new heat dissipation structure with a 40% larger vapor chamber and custom thermal interface material (TIM) providing further improvement in thermal efficiency.
Unleash true professional creation
The Galaxy S25 series delivers ultra-detailed photos at every zoom range with high-resolution sensors and the ProVisual Engine, setting a new standard for mobile photography. With a new 50 MP ultra-wide camera sensor, upgraded from the previous 12 MP sensor, the Galaxy S25 Ultra delivers exceptional clarity and vibrancy.
10-bit HDR recording is now applied by default, delivering four times richer color expression compared to 8-bit HDR.
The Galaxy S25 can therefore capture details in all lighting conditions. Plus, low-light videos have never been sharper with the Galaxy S25. Based on a powerful processor, the Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration helps detect moving and static objects with greater precision, ensuring sharper, cleaner images in any scenario.
The Galaxy S25 also introduces a range of tools that were once reserved for specialist software, making advanced editing accessible to everyone. Now anyone can become a pro at photo and video editing. Audio Eraser makes it simple to remove unwanted noise from videos. By isolating categories of sounds – including voices, music, wind, nature, crowds and noise – you can control what you want to tone down or eliminate entirely.
For a DSLR-like experience on mobile, the Galaxy S25 introduces depth-of-field control with Virtual Aperture, built into the popular Expert RAW. The Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color correction options for more professional video production.
Portrait Studio has also been improved, allowing users to create custom avatars with more realistic facial expressions. Filters introduces new analog-style filters, providing a film-like aesthetic for your photos and videos.
Sustainable design taking a more circular approach
The Galaxy S25 series is based on Galaxy’s “Essential Design”, anchored in the elements of “Simple, Impactful and Emotional”. The Galaxy S25 Ultra refines this essence in the thinnest, lightest and most durable model in the Galaxy S series, with rounded edges for a comfortable grip that complements the series’ aesthetic identity.
The Galaxy S25 Ultra is made from durable titanium and new Corning® Gorilla® Armor 2, a new material more durable than glass. It combines Corning’s glass-ceramic with a patented anti-reflective surface treatment, ensuring advanced drop protection, as well as anti-reflective surface treatment and scratch resistance.
Every external component of the Galaxy S25+ and S25 now includes at least one recycled material, with the metal frame incorporating recycled aluminum for the first time.
Additionally, while every device in the Galaxy S25 series uses at least 50% recycled cobalt for its battery, the Galaxy S25 will be the first Galaxy smartphone to use batteries made with recycled cobalt from older Galaxy devices or batteries discarded during the manufacturing process. Samsung is going through several steps with its like-minded partners, from extracting cobalt from used batteries to reusing recycled cobalt for Galaxy S25 batteries.
Combined with seven generations of operating system updates and seven years of security updates, the Galaxy S25 series ensures reliable and optimized performance over a longer lifespan.
For added peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs and replacements, ensuring peace of mind for Galaxy users. Additionally, Samsung is launching the new Galaxy Club. For passionate tech users, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.
All Galaxy S25 devices will come with 6 months of Gemini Advanced and 2TB of cloud storage at no additional cost. Gemini Advanced offers our highest performing AI models and priority access to new features like Gems, personalized AI experts for any topic, and Deep Research, which acts as your personal AI research assistant.
The Galaxy S25 Ultra will be available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. The Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue and Mint.
Pre-order offer:
– Galaxy S25: Double storage space and a wireless charger offered
– Galaxy S25+: Double storage space and a wireless charger offered
– Galaxy S25 Ultra: Double storage space and a wireless charger offered
For more information on the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.
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