Meta offers up to $5,000 to attract creators

Key information

• Meta launches “Breakthrough Bonus” program for creators on third-party platforms.
• Eligible creators can receive up to $5,000, determined based on their social media reach.
• To be eligible, applicants must post at least 20 Reels on Facebook and 10 Reels on Instagram within a 30-day period.

Meta Platforms, the parent company of Facebook and Instagram, is launching a financial incentive program designed to attract creators currently active on platforms like TikTok and YouTube.

Dubbed “Breakthrough Bonus,” this initiative offers eligible U.S.-based creators aged 18 or older who are not already part of Meta’s monetization program up to $5,000. To be considered for the bonus, applicants must demonstrate an existing presence on a third-party social media platform and provide a link during the application process. Meta will evaluate the candidate’s social media reach to determine the bonus amount.

Requirements

To receive the cash reward, new creators must post at least 20 Reels on Facebook and 10 Reels on Instagram within a 30-day period. This program coincides with Meta’s ongoing efforts to compete with platforms like TikTok and YouTube, which have gained significant popularity among users.

Recent surveys highlight the competitive landscape, with YouTube emerging as the most popular app among U.S. teens ages 13-17. A Pew Research Center study found that 73 percent of teens in this age range use YouTube daily, surpassing TikTok, which is used by 57 percent of them. Instagram follows closely behind with 50 percent of teens using it daily.

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