In the next Mercedes CLA, it will be possible to converse naturally with the on-board voice assistant. The German brand has partnered with Google to develop it, allowing you to benefit from a rich amount of data to draw on.
Impossible to escape it, artificial intelligence wants to be everywhere in our daily lives. Soon, it will occupy an even bigger place by integrating itself into our cars. A technological innovation that some car manufacturers have already started to implement in their range. This is particularly the case for DS since March 2024, the first brand in the world to integrate ChatGPT into its models equipped with the DS Iris System.
Volkswagen has also tried it on its 100% electric ID range, like Mercedes. Already in June 2023, the brand with the star launched an experimental campaign in the United States. Now, it is joining forces with another tech giant, this January 13, 2025.
Google AI to navigate better
It is with Google that Mercedes has entered into a new partnership. The objective is to make navigation more relevant by relying on the rich database of the American and its intelligent assistant based on Google Gemini.
« Our partnership with Google Cloud will further improve in-vehicle navigation, combining sophisticated location data with generative AI. Our next-generation navigation will allow drivers and passengers to use voice commands to get comprehensive, personalized information in seconds. », Explains Mercedes-Benz CEO Ola Källenius in a press release.
A tool integrated into the Mercedes interface
The Google tool will be integrated directly into the virtual assistant of the on-board infotainment system, called MBUX. Starting the discussion with the artificial intelligence is always done in the same way, via the voice command “Hey Mercedes”.
You will be able to chat with your vehicle in a more natural way and obtain results according to your expectations. In its press release, the manufacturer gives examples of questions that can be asked: “ Could you guide me to the nearest restaurant for a unique dining experience? », « Does the restaurant have good reviews? » or even « What is the chef’s signature dish? “. Obviously, in addition to restaurants, it will be possible to obtain information on any points of interest.
First on the future Mercedes CLA
The first model where it will be possible to converse will be the new CLA. The four-door coupe which promises more than 750 km of autonomy in its “large” configuration must be presented later this year.
Ultimately, the deployment of the voice assistant would continue across the rest of the manufacturer’s range.
Related News :