Hard blow for Aldi and Lidl this new supermarket will revolutionize everything

This is very bad news for the Aldi and Lidl companies! Because they face competition from new supermarkets

For years, Aldi and Lidl reign supreme in the field of low-cost brands. They attract more and more customers looking for good deals. But a new supermarket has just entered the French market.

A major competitor for Aldi and Lidl

More and more brands have decided to please their customers by offering reasonable prices. This is the case for Lidl, Aldi or Action. And for good reason! More and more French people are going to discount companies.

The goal is to take advantage of low prices. Yes, but there you go… The competition is tough. Because Aldi and Lidl could well have their spotlight stolen by a major competitor.

This is Nalkaå, an online supermarket since 2020. This brand was called Allmyketo, and it was invented by Diane Exposito and Jonathan Moioli. It already has more than 50,000 customers.

In total, there are 850,000 products sold. The firm highlights a selection of local products which are very good for your health. Yes! You can therefore find fruits, vegetables or cheeses there.

According to our colleagues at Vonews, “ this platform therefore positions itself as an actor in the fight against overconsumption of sugar. The supermarket offers a range of products that nutrition experts select. »

“Nutrition that adapts to various profiles and diets. » So you understand, the founders want to fight against the omnipresence of sugar in our diet.

It is well known that sugar is the enemy of our health. However, very present in our diet, it can be responsible for several chronic diseases. Sugar can also trigger acne and heart disease.

Also watch out for diabetes and obesity because of the number 1 enemy of humans. In total, three quarters of food products are processed. It's huge!

A healthy supermarket

Unlike Lidl or even Aldi, Nalkaå offers healthier alternatives. In this supermarket there are more than 3,000 products from 230 brands. Among them, Lucien Georgelin, Alpro and Gerblé.

In the supermarket there are also dry products for salty groceries. Like pastas, soups and canned goods. For the sweet side, there are biscuits and cereals. Not forgetting drinks like juices, flavored waters or milks.

So you understand, Lidl and Aldi risk having the spotlight stolen by this brand. Because it attracts all customers who want to eat better while supporting the local economy.

Thanks to Nalkaå, you will be able to eat healthy. You don't need to spend a lot of money for this! This is surprising! Know that the healthiest and cheapest foods allow you to fill your basket.

The supermarket therefore relies on a policy of low prices. They compete with those d'Aldi and Lidl. The brand aims to sell products that do not have many calories and added sugars.

For Aldi and Lidl, the presence of such an ambitious new player is a very big challenge. However, both brands are doing everything possible to transform their image. They improve their offer and their customer experience.

If they still largely dominate the discount market, there is no guarantee that they will continue to reign. Especially against a competitor like Nalkaå.